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Link Popularity: Improve Your Search Engine Rankings
What is link popularity?
Link Popularity is simply the total number of pages that link to your website. Most search engines, including Google, consider that when one page links to another page, it is effectively casting a vote of confidence for the other page. Therefore, the likelihood of you being the best source of information for their searchers is directly linked to the number of votes you have. It is therefore safe to assume that the higher the number of pages linking to your website, the higher you will be ranked on the search engines. Link popularity has become a critical success factor for search engine optimization within popular search engines.
How does link popularity work?
Good link popularity is important because it can boost your rankings within search engines, increasing the number of visitors to your website. There are 3 important factors to keep in mind:
Relevancy
An incoming link is considered to be relevant if it relates to your web page. For example, if you sell office furniture online, relevant incoming links could include: furniture manufacturers, interior designers, competitors in other states or countries, etc.
Keywords
Keywords make the relevancy of your site obvious to the search engines. Make sure that incoming links contain the keywords that best describe your site. For example: Brisbane Office Furniture Sales.
Quality
The quality of links is just as important as the number of links. Only high ranking websites can influence your visibility within search engines. You will be penalized for suspicious looking links from unrelated web pages or too many links from low ranking web pages.
How can I improve my link popularity?
A few quick tips:
Talk to your suppliers and other related industry partners and arrange to cross link.
Analyse the incoming links you already have and make sure they contain the keywords that best describe your site.
Examine the link popularity of your well ranked competition. Once you discover who's linking to them, find out if you can get a link to your website as well.
Don't forget - content is king. Link popularity is only useful if your website already provides relevant, keyword rich, information.
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Increasing your search engine rankings should certainly be one of your main goals if you are looking to increase your targeted traffic. The reason for this is if you improve your search engine rankings, you'll increase the amount of visitors your website receives, and when you increase traffic to your site you are going to increase customers and sales. All of this potential has webmasters spending a lot of time and money getting their pages in the top 10 results on large, popular search engines like Google. There are only 10 spots on the first page of a search and thousands upon thousands of web pages are competing for these top spots. You have to put together an SEO marketing plan and include some of the proven ways to increase your search engine rankings today. Read the following suggestions, implement them in your marketing plan, and watch your traffic increase!
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Search Engine Optimization Techniques
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In parts 1 - 7, you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages on the world's search engines. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
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