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No Cost Search Engine Marketing
As a matter of fact, I recommend NOT wasting money on pay inclusion in most cases because it doesn't offer enough of an advantage (and many times the fees give you absolutely no advantage - the only exception are the few sites that guarantee placement within a specific timeline). Focus your online marketing and gain positive and targeted traffic without paying out for "expedited listings" or "submission software."
Submission software can appear to save time and effort, but in all reality, it doesn't...
I suggest to clients that they don't waste their time with submission software. No matter how good it sounds, honestly, the best way to attain and maintain strong search engine rankings is with a solid plan, time, diligence and staying active online. Search engine submission and optimization is a marketing strategy, and as such is not a one-shot process.
A plan that works...
The important thing is to use a good, strong and simple approach that really works and endures through the ever-changing standards in the search industry. There are some helpful free search engine submission tools, but the downside is, you get involved in several and you can duplicate efforts, which not only wastes time, but some engines and directories could mistake it for spam (I've seen this happen!).
My experience and best advice is, find one helpful free submission tool site (my personal favorite is SelfPromotion.com (http:// selfpromotion.com/) and use it as a base. Keep a spreadsheet or submission log, and keep track of when you submit, what your Meta data/tags say (especially your ranking and core keywords), and note your rankings. This may sound like work, but really, once you set it up you will find it is the easiest way to keep from wasting time and it will help you track when your listings need some attention.
Basics that I recommend to reach a good rank and maintain it:
* Research keywords for your site. Take some time, check out competitor's sites, keyword lists, etc.
* Write GOOD title and description META tags for every page on your site. You really need custom META tag info for every page. There are many sites that will give you good advice on how to write great tag content. If you use a good submission site, you will find help there.
* Construct a good keyword tag specific to every page.
* Submit your site to every free search engine and directory you can find that is appropriate for your site...always use the free links because the paid ones won't give you any advantages (with very few exceptions).
* Be patient...it can take three months or more to become listed by the "big guys" when you use indexing only.
* Get a jump on the waiting time and use search engine optimization techniques for your site content, online marketing such as press releases and circulating free articles, place your site on industry directories and local business directories online.
* Put your site address (URL) on EVERYTHING. (Well, everything reasonable and legal)
By using this brief lesson on marketing your site, you can build a strong marketing base with absolutely no cost whatsoever. And in doing so, you are gaining in-depth knowledge of your site's target audience, and it can only help with future marketing. Good luck!
Cherie' Davidson has been working as a Web copywriter, content editor, press release writer, Web Reviewer and marketing consultant for several years. Her business, Suitable Words Publications can be found online at http://www.suitablewords.com . She also has a free content Website, WritersContent.com (http://www.writerscontent.com), where you can get great no-cost content for your writing or Web marketing site and e-zine.
Google Groups
Some very early users of the Internet - not the worldwide web as we know it today - but the Internet from the early 1980s, will have heard of, and likely used, Usenet. This was the collective name applied to text-based electronic bulletin boards that were used to communicate in the days before the web and email existed, and that are still in use today. The Usenet posts were first collected and organized for worldwide web use in 1995, by a company called Deja News. In 2001, Google bought Deja News and applied their considerable search expertise to Usenet posts. The result is Google Groups.
Everything You Wanted To Know About Google -- But Were Afraid To Search For!
(A Reflective look at the little search engine that soared!)
Google, Yahoo! and MSN Line up More Goodies for Internet Users
Internet users have never had it better what with Yahoo!, Google and MSN planning to roll out more goodies. Yahoo! is launching its Yahoo! 360 and Google has already made its beta version of the Desktop Search tool widely available for anyone to download it for free to enable one to search e-mails, book marked web pages, or content from your desktop with the use of keywords in the stored Microsoft Word or PDF files. Not to be left behind MSN is readying itself to pose another challenge to Google after its launch of MSN Search. Microsoft is launching its own paid search advertising services like the adwords of google.
Do the Robot!
Everyone should realize that the search engines (sponsored ads aside)are not tools for advertisement, they are meant to be tools for everday web users. Users who search the web are looking for information, thats it. They may want information on how to buy something, or they may simply want to what the weather will be later that day, but the fact is they want information, and search engines are out there to help them find the information!
10 Easy Steps to Boost Your Search Engine Rankings!
In order that someone finds your website and buys your product on the Internet it is essential to make it known to the world. So the first thing you do is to submit to search engines.
The Google Sandbox Explained
The Google Sandbox is a metaphorical term to explain why most new websites have very poor rankings in Google Search Engine Results Pages (SERPS). Very few people know for sure if the 'sandbox' actually exists, but it seems to be a filter added to the Google algorithms sometime around March 2004. What is the function of the Google Sandbox?
Absolute & Relative Links How Do They Rank?
The question for this article is whether or not you should use "absolute url's" or "relative url's"? Not only that, this article researches whether or not Google ranks these methods differently.
Good Content: The Key To Search Engine Ranking
Good Content: The Key To Search Engine Ranking
The Unethical SEO Myth
"The use of black hat SEO techniques are completely unethical." Really? I completely disagree.
Yahoo Dopey, MSN Goofy, Google is Mickey Mouse Lost in a Sandbox
Seventy-two days ago Googlebot first showed up and crawled over 250 pages of a brand new domain in an experiment that has had an odd cartoonish character to it, where unexplained things happen with sometimes dark foreboding, a kind of Fantasia online.
Quick Keyword Research that Works!!!
Keywords are terms or words related to particular topic. Keyword research involves various aspects, for example; to find sales oriented keywords or to drive maximum qualified users to increase the online sales.
Complete Web-Site Optimization For Search Engines (Part 1)
SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow.
SEO Expert Guide - Keyword Analysis (part 3/10)
If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared?
Google Page Rank Is Dead - Or Is It? - Part I
For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly.
20 Ideas for Creating Traffic Rich, Search Engine Friendly Pages
Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages".
MLM and SEO - Bad Business! No Business!
MLM has been around way before the Internet. It is a few steps above a chain letter. Well, maybe more then a few steps. MLM has paved the way for people to have their own business. It can start out as side money and flourish into a very profitable business.
How and Why to Avoid the SEO Mania
The Why
How To Use Google As A Niche Website Builder
The popularity of weblogs or blogs has gotten a lot of attention from the media recently. In fact, "blog" was picked as the word of the year by Merriam-Webster, a U.S. dictionary publisher.
Search Warrant
So, you've just paid £300 - £10,000 for a new web site to be designed 'registered your URL' and now it's sitting on the World Wide Web. All your new stationery and Business Cards give the Web Site address quite clearly. The designer assures you that it has been 'submitted' to all the 'Search Engines' and, when you type in the address, there it is.
The Smart Way To Get Listed On Google!
So you want to get listed on Google? And you want a GOOD listing on Google? "But my website is not popular and is too new to be noticed by Google," you say?