Webmaster Papers








Improve Conversion Rates ? Effective Content


Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with the tone of your content

Do You Believe?

You must have passion for the product or service you are providing. If you don't believe in it, why should visitors to your site? A lack of belief will result in weak content and poor conversion rates. If you are selling quality, you are doing the prospect a favor. The tone of your site should reflect this in the content.

To effectively convert prospects, every entry page of your site must tell visitors:

1. What you offer,

2. How they will benefit, and

3. Demand they take action.

Entry Pages

Many sites have conversion problems related to entry pages. Most people automatically envision the home page as the sole entry path to the site. Sweat, blood and tears are spent making the home page just write. Conversely, a fraction of the same effort is applied to internal pages. This is a fundamental mistake.

If server statistics are checked, you may be surprised to find significant amounts of traffic entering your site through internal pages of your site. Yes, a large percentage of visitors are entering the site without seeing the home page. If your "hook" is only on the home page, your conversions will suffer. Make sure you have a concise summary of your service and the benefits on every entry page to the site and conversions will improve.

What You Offer

Tell visitors exactly what you do with the first sentence. Don't be subtle. You only have a few seconds to get their attention. Don't waste it. The opening sentence should read something like, "At XYZ, we offer quality tools at wholesale prices." Bam! The prospect knows exactly what you are offering and if it fills their need.

Benefits

Tell your prospect how they will benefit from doing business with you. Don't assume they understand it. Again, be blunt with something like, "You save money when you buy from us because we have a low overhead and free shipping." Bam! Now the visitor knows you sell tools at a low price. This combination should result in shopping activity if they have any need for the tool products.

Demand Action

What do you want prospects to do when they visit your site? At the end of your content, make sure you tell them. "Click here to order" is a perfectly fine statement, but adding a benefit is optimal. "Click here to order with free shipping" is a superior demand. Regardless, make sure you tell them what to do and make it is easy as possible to take the requested action.

If you are offering quality, you are doing clients a favor. Make sure the tone of your site reflects that fact.

Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

RELATED ARTICLES


What Hosting Companies Dont Tell You, Could Hurt You?
Did you know that hosting companies overcrowd their servers despite all the issues caused by servers running hundreds of accounts? Are you aware of what happens if your website is hosted on a server that's overcrowded? You're probably thinking to yourself, "what do you mean overcrowd their servers?" Overcrowded servers mean big money for your hosting company, but also big problems for your website.
Selecting a Web Content Management Product
So you want to take a look at a real Web Content Management (WCM) product. How do you go about evaluating all the different products and vendors? What should you be looking for in a WCM package? Is it better to build your own, buy or use Open Source?
How Disabled Users Access The Internet
In 1995 a new era of accessibility for disabled people began. The Disability Discrimination Act was passed, stating that:
Now You Have a Web Site - Have You Ever Heard of Accessibility?
An accessible Web site is easily approached, easily understood, and useable for all. There are accessibility standards set forth by the World Wide Web Consortium, which all sites should adhere to as much as possible.
KISS Your Website!
Many web developers today are starting to KISS their website, and it shows!
Free Websites & Why You Should Avoid Them
It amazes me how many people try to build serious websites with free web host providers. Granted, we all love things in life that are marked "free", but it doesn't always make sense to go that route if it will cost you more in the long run.
HTML Editors - How to Choose the Right One for Building Your Websites
There are lots of HTML editors on the market, however, you will want to look for one that has specific tools that will make building your websites easy, straightforward, and as stress-free as possible. Review the following requirements you should look for in an HTML editor.
Websites: You Get What You Pay For!
So you finally decided to invest in a web presence or upgrade your current site? There are many available choices in "web designers" to choose from. This decision is an important one! You may have a relative or friend of a friend who will do your web site at a very low cost from the comfort of their house. At the same time you receive a quote of a higher price from a professional design house. Who do you choose? The first instinct is to always assume the lower price is a better choice. This article will discuss why this isn't always true, and why "YOU GET WHAT YOU PAY FOR!"
From Concept to Website
You've decided to create a website to market your products or services. More and more people start their information searches online, so having a website is the logical next step. But without web development skills or knowledge, how do you build and market a website?
Writing Effective ALT Text For Images
Anyone who knows anything about web accessibility knows that images need alternative, or ALT, text assigned to them. This is because screen readers can't understand images, but rather read aloud the alternative text assigned to them. In Internet Explorer we can see this ALT text, simply by mousing over the image and looking at the yellow tooltip that appears. Other browsers (correctly) don't do this. The HTML for inserting ALT text is:
What YOU Should Know Before Getting A Web Site!
Everyday thousands of new businesses make the leap and take their business on line, what about yours? If you haven't already, I'll bet you have thought about it and wondered how much more business you could be doing if you just went on line?and right about then, you wonder what it would take to get your business on line?
Effective Webdesign
The Basics
Why Do I Need A Web Site?
Even though the Internet has been around for a long time and many people are "educated" about the Internet, most have little knowledge about what a web site is and what can it do for their business.
Why A Simple Counter is Never Enough for Your Website
A simple website stats counter is not enough if you are really interested in finding out information about your traffic. Certainly, a simple web counter will tell you how many people have visited your site, but that is it. If you are trying to gain real information, you will need to have a web counter that does more than just count. Read the following reasons why you need more than a simple counter for your website.
Why You Need A Web Site
"I have a small business with just a couple of employees and I don't think my product can really be sold online. Do I need a web site?"
The Web: Your Window of Opportunity
Thinking about starting up a business? The web is the way to go. Look around! More and more, people are relying on the internet as an information resource, a way to foster personal relationships, and method of purchasing goods and services.
How Does Your Website Make Me Feel?
When people think about the Internet, they think about technology. When people hear that I am a Website strategy expert, they see me as a "techy type".
PIM Team Case Study: Creating Text Effects With PHP and GD
See how you can create graphic effects on text with PHP and GD - drop shadows, arcs, fonts and colors.
The Power Is In The Pipes: How To Get Maximum Leverage From Your Website
What is the most important part of your online business?Many people would say: "my website". And that'sunderstandable ? it's the most visible part of an internetbusiness.
How To Make Your Website More Successful? (Part I)
Building a website and getting it online is easy. Driving visitors to it is the more difficult part. Most people are not patient enough when it comes to build up traffic. They expect thousands of visitors a week after they go live with their website. But that is not how it works. We share some secrets of how to make your website more successful.