Webmaster Papers








More Profits in Your Website Hosting Business


If you run a website hosting business, you already know the challenges in the business. Thousands of competitors are just a click away, ready to undercut your price.

Potential customers see hosting as a commoditiy and shop by price. Several directories like Hostreview, Acehosts and Hostindex make it easy to comparison shop.

How can you get more profits from your business under these conditions?

FIRST, GET THE CUSTOMER

Calculate the lifetime value of your customer. For example, let's say the average customer stays with you for 15 months and pays 16.95 a month. That means their lifetime value to your company is $254.25. So every customer you acquire makes your business (on average) $254.25.

If a visitor comes to your website, then leaves to comparison shop, you have more than likely lost that sale. Have you invested in sales copy that compels your visitors to buy from you? Does your website help him to see that you are the best choice for his situation? Showcase your credibility, guarantee services and offer incentives to try your service. Make it easy to buy from you.

NEXT, KEEP THE CUSTOMER

Because each customer is hard-won and the value of the customer is so high, you'll want to make sure you have the support services that keep your customers happy.

Once a customer leaves you for another website host, he's gone forever. You probably already make customer service a priority, with email answered in a timely fashion and well-trained technical support. Go the extra mile. Don't wait for customers to contact you. Ask your customer how you're doing.

THEN, SELL MORE TO THE CUSTOMER

The customer has already bought from you. There is familiarity and trust. You can easily offer complimentary items to your current customer list.

The major concern of your customer is how to succeed online. It's easy to offer online marketing tools, ebooks and additional services. It can be as simple as joining an affiliate program for an item your customer may need, then making him aware of the item.

Focus on these 3 areas, getting the customer, keeping the customer and selling more to him. You'll enjoy higher profits in your website hosting business.

About The Author

Resource: Raynay Valles is a Marketing Specialist and author of Profitable Website Hosting. Find out how to get the report at http://www.jawdrop.com/ebooks/webhosting.html or email rvalles@jawdrop.com

RELATED ARTICLES


Beware of the Hidden Perils of Low Cost Hosting
Some folks classify low cost web hosting on the same level as free web hosting and while this may seem a little harsh, there are certain factors one needs to be very careful about when going for low cost web hosts.
Linux Web Hosting: The All You Need to Know
Linux web hosting is so named, based on the operating system on which the web server software, database, and coding conventions reside. The functionality and robust nature of Linux has definitely made it a very viable alternative to Microsoft and Unix-based operating systems. Linux is now recognized worldwide as an enduring network, file/print, and web server operating system. Endearingly called a LAMP server, the Linux web hosting model is based on the server having a LINUX operating system, an APACHE web server application, a MYSQL database, and a PHP server markup coding application. As time has proven, the Linux/LAMP server continues to be a strong option to reliably serving web pages and running web-based applications. Per netcraft.com, "?Apache continued to take market share from Microsoft servers?" during a March 2005 web server survey of 60 million web sites.
40,000 New Blogs Are Started Daily - How Your Web Hosting Business Can Cash in
The fact that an estimated 40,000 new blogs are being started daily should be of great interest to anybody already in the web hosting business or intending to go into it. Especially those planning to go into the business as affiliates or as resellers because this group of online entrepreneurs are in a very good position to cash in quickly on this amazing growth rate of blogs with hardly any investment necessary.
How to Choose a Web Hosting Company?
Nowadays, anybody can afford to order a feature-packed web hosting plan for next to nothing; however, affordable price is not the only criterion which should be considered when purchasing web hosting services. In this article, I'll explain the basics of what you should look for in choosing a web hosting company, not just concentrating on the best price and features, but also on reliability and honesty. You're investing your money and effort into finding paying customers and you wouldn't like to lose them in order to save a few dollars per month on a web hosting service.
How to Choose a Right Web Hosting Service?
Indeed, choosing a right web hosting service for your website is not an easy task especially when there are thousands of web hosting providers all offering almost identical web hosting packages. Therefore, it is important to know few major considerations even before you start your web hosting search. Below are three major criteria for web host seeker:
How to Choose the Web Site Hosting Service thats Right for You
There are few things as critical to your e-business success as having a reliable web hosting service ...
Dont Get Fooled by the Web Hosting Wolves in Sheeps Clothing!
Are you looking for web hosting? If you want to set up a personal website, or a modest commercial one, you are probably in the market for an inexpensive shared hosting plan. Those entry-level plans may cost $5-10 per month, and often boast very generous features for that modest prize. However, the strong competition often causes the companies to oversell, and then have difficulties living up to their promises. And how do you go about telling the good ones from the bad? Maybe you go to one of the many web hosting review sites. Those places may offer extensive listings of various web hosting companies and their features; which is certainly helpful. But be aware of the fact that these review sites are out there to make money by referring new customers to the hosting companies! Therefore, they tend to praise those companies that pay them the best. I used to be naive about these things, trusting the review sites. That was until I began some serious research on the subject myself. Were they really so good, those much-praised web hosting companies? Soon, I was able to uncover large amounts of customer testimonials that told a different story. It became clear that several very large and well-known web hosting companies had surprising amounts of negative customer ratings against them. There were many angry customers that related stories about incompetent or non-existent customer support, billing disputes where the company kept charging ex-customers after they had cancelled their accounts; and more. One may say that any company with many customers is likely to have a few that are hard to please. But in these cases, there were scores of reviews, and the majority was negative! Since there are also cases where hosting companies have tried to prosecute those who have criticized them in public, I will not mention any names here. In conclusion: I advice anyone looking for a reliable and honest web hosting provider to be very careful and not put too much trust in the web hosting ratings commonly found at hosting review sites and similar places. Also be aware that the customer feedback published by the web hosts themselves on their sites is of course filtered - and may even be faked.
Attracting Extra Web Hosting Customers By Targeting Cities, i.e. New York Web Hosting
These searchers are looking for a hosting company in a particular city, state, or country, but given the proper message they can often be convinced to try your hosting company. Afterall, given the nature of the web hosting industry, the actual location of your web hosts is not that important. The datacenter they use and the support team are really the 2 most important items.
How To Change Your Web Hosting Provider ? Step-By-Step Guide
Whether you are disgruntled with the level of service your current web hosting provider, or you have discovered a provider that offers you better deal, or your online business has simply outgrown your present provider, any reason is as good as any for changing your web hosting provider. The only concern is how to switch your web site from a web host to another in the right way and no or as little aggravations as possible.
How to Start Your Own Hosting Services
If your like many another webmasters you might be thinking of starting a web hosting company. But where do you start? And more importantly, what do you need to know? Well, in this article I will show the basic things that you will need in order to succeed as a web hosting provider.
A Beginners Guide to Web Hosting
What is web hosting? Whenever you visit a website, what you see on your web browser is essentially just a web page that is downloaded from the web server onto your web browser. In general, a web site is made up of many web pages. And a web page is basically composed of texts and graphic images. All these web pages need to be stored on the web servers so that online users can visit your website.
What is a Web Host Reseller Account?
A web host reseller account is a web hosting account that allows you to create hosting packages to sell to your clients. You can also host multiple sites of your own using the disk space allotted to the one hosting account.
Advanced Hosting for the Mission Critical Web Presence
As companies that conduct their business online have proliferated, hosting of those websites that provide the primary point of contact for transaction of business has become highly mission critical; having these sites go offline or perform poorly not only loses revenue but also detracts from the company's image and loses customer loyalty.
The Domain Name Gold Rush
All the good ones are taken. The really good ones, that is. But they don't always stay taken.
Business Web Hosting: Which is Right for You?
Business web hosting is what you need. You have a website you need to put online. When you look around on the internet, there are thousands of choices. How do you choose the right web hosting package for your business?
Web Site Hosting For Your Business ? Free or Paid?
It's time to choose! Should you spend some money to get a web hosting solution for your business or get one for free?
How to Find a Dependable Web Host
Your new website is ready to upload, and now you need a web host. Or perhaps you already have a web host, but uptime and support are lacking. Of the thousands of web hosts to choose from, how do you find one that you can depend on? Know what can go wrong and what to watch out for, and research prospective web hosts carefully.
Dedicated Server vs. Co-location Web Hosting
So - you know shared hosting no longer cuts it, and your single office connection is not enough to host a web server - so which is best, leasing a dedicated server or buying your own server and co-locating it someone's data center? Difference For those that are unsure of the difference, here it is in a nutshell. When you co-locate, you are simply renting space within someone else's facility to store your own server or servers. It's like a high tech gym locker that you are renting all or part of to house your servers. You either ship or deliver your server to your provider. Additional services provided with co-location vary from host to host but it certainly won't include the actual server. With a dedicated server you are getting all the features of co-location, plus the actual web server itself. Which is better? While it certainly depends on your particular needs, and there are excellent situations for both the dedicated server option is quickly becoming a better choice in more and more cases. If you already own a web server, or cluster that you prefer to use, then obviously co-location may be your best choice. If you are considering buying new equipment and shipping it off for co-location - please reconsider. The prices and equipment available in dedicated hosting these days are outstanding plus relieve you of the burden of hardware. Most hosts keep identical spare parts on hand for the types of servers used and are quick to react if something fails. Depending on your arrangement with a colocation deal hardware failure could mean paying to have a server shipped back (or you drive to get it), having it fixed yourself then sending it back to the data center. Please refer following web sites for useful resources related to web site hosting: http://www.vipwh.com http://www.thehostingguide.com
Getting The Best Web Hosting For Your Business
After the dot.com bubble burst a few years back I really thought that the Internet craze was over. With sites folding faster than newbies at a Texas Hold 'Em table it seemed like all those tech-crazed nerds would have to go out there and get real jobs like the rest us. Even the stock market seemed to lose interest in the Internet and the Nasdaq plunged. But, like the inevitable sunrise, the Internet just continued to grow and build momentum with each passing year. But I am no fool and it occurred to me that I either hop on board or risk the consequences of being left behind!
How You Pay More for Unused Web Space and Traffic
"2GB web space with 50GB traffic for $5.95 per month!"