Its No Good Having A Killer Product If You Dont Have A Killer Website

Read the title of this article over a couple of times in your head so it really starts to sink in.

So what does this title really mean. Well, there's no beating around the bush with this one... it means exactly what it says.

If your site is NOT an order-pulling, money-sucking mean machine then it's not really worth promoting your product, whether it's a killer product or not.

It is vital that your site has a well-written and extremely powerful sales letter that will hook your prospects and reel them in like a fish.

Your goal is to walk your prospect through your sales letter straight to your order page where they will be so excited, they would have already whipped out their credit card from their wallets.

"Your Site MUST Influence Visitors To Buy"

Now ask yourself this... "I have an amazing product but do I really have a killer converting website?"

If you're not really sure, take a look at your web stats:

- How many unique visitors did your site receive last month?
- What's the average time spent on your sales page per visitor?
- How many people clicked onto your order page but didn't order?
- Most importantly, how many visitors actually ordered?

Armed with this information, you can now look at how well your site is performing and how you can improve your site's conversion rate.

As you probably well know, the industry standard conversion rate is 1% which is not bad, but then again not that good either.

If your site is converting under 1% then it needs serious and immediate attention because you're losing a lot of money, more so if you have a high traffic site.

Let's just take a look at a quick example, so you can see it more clear in black and white.

Let's say your site converts a 0.5% and you only receive 100 unique visitors per day. Your product sells at $97.

This means that you're roughly selling half a product a day, an average of 15 sales per month, right?

100 visitors per day x 30 days = 3,000 visitors per month.
3,000 x 0.5% = 15 (15 sales per month)

15 sales x $97 = Monthly income of $1,455

This is definitely NOT a killer site. It would need major time spent on creating a high converting sales letter.

Now, let's say you have your current sales letter scrapped and a brand new one created that converts at 1.5%

How does this affect your monthly income? Let's take a look.

100 visitors per day x 30 days = 3,000 visitors per month. 3,000 x 1.5% = 45 (45 sales per month)

45 sales x $97 = Monthly income of $4,365

$4,365 - $1,455 = $2,910

That's nearly an extra $3,000 per month without generating any extra traffic to your site.

Do you see how powerful a well-written sales letter can be.

It doesn't matter what kind of product you're selling and it doesn't necessarily have to be a marketing 'How To' product.

You could be selling a product to do with travel, gardening, pets, music, sport, dating, cooking, it doesn't matter.

But what does matter is, if you want to see a pile of orders in your inbox every morning when you wake up, then your sales copy has to be nothing short of order-pulling.

It MUST be a high sales converter otherwise you're leaving a pile of cash on the table which should really be in your bank account.

So what conversion rate would I class to be a killer site... 1.5%?

No... 1.5% is good, but there is room for improvement.

What about 2%?

Now we're getting somewhere. 2% is a great conversion, obviously 2.5% is even better and I'd be pretty happy if my site was converting between 2% and 2.5% but personally, I still wouldn't class it as a killer site.

This is what I like to aim for... the 3% mark.

Now we're definitely talking. I'd class a site converting 3% of it's visitors into paying customers as a killer site.

Personally, I prefer NOT to use sales letter generators but to write my sales letters from complete scratch starting with a blank piece of paper.

I find that this gives me great scope and does not limit my creative juices as if I were to use a generator.

My websites have seen conversion rates as high as 3.8% which I feel is pretty darn good.

Along with a powerful sales letter, it is advisable to have a quality set of graphics, so your site likes professional.

If your site has a quality look to it, then your potential customers are more than likely to think that your product is of high quality.

This can also improve sales dramatically because seeing a picture of your product makes it look like a real physical product that they can get their hands on.

People like to see things before they buy. So when you show them a picture of your product, this will increase it's perceived value inside your prospects head and this will increase your sales.

By using world-class website graphics, some marketers have experienced a conversion rate increase of over 400%.

A quality looking website, pleasing to the eye and an amazingly powerful sales letter when put together, will create a site that will influence prospects to buy.

Steve Tanner has been marketing online since 2002 and has created many best-selling products. His latest project is a brand new service called Sites That Influence and is sure to be another online hit. Just go to: http://www.SitesThatInfluence.com

RELATED ARTICLES

How to Create A Homepage That Works
Want to know what the worst thing to say on a homepage is?

Design Your Site For Your Customers
The most important person that you need to please when you design your site is your potential customer. I can not stress that enough.I have clients who have told me "I don't like this design or that one or I like these colours", etc. I want to please my customers so I try to create a design for them that they will be happy with, of course. But my clients don't often think of their site visitors or their own potential customers when they ask me to design their site. Sadly most are thinking primarily of one thing - how to make money from their website. And because their focus is on making money rather than pleasing their customers, more often than not, the website won't sell. And as much as I try to advise them on how they can improve the quality of the site, they stick to their own ideas of what the site should look like. Then they email me later on and ask me what are they doing wrong. Oh brother!

Website Maintenance: What Does it Take to Manage Your Website?
Every action has a beginning phase where you launch your activity, a middle period in which you must sustain and develop it and a conclusion. Many people set up a website enthusiastically but then they find that they don't have the skills or knowledge to maintain and develop it. So, what are the challenges in this middle phase of a website's life and how can you meet them?

Save Thousands of Dollars by Creating Your Own Web Site
With the advent of the Internet a whole new vista of business has opened up. Many erstwhile opportunities otherwise not available to us, many markets which were previously inaccessible are accessible to us now. We can transact with anyone anywhere across the world sitting in the comfort of our home.

Website Design Mishaps - How to Avoid Costly Errors That Can Crush Your Chances of Success
Designing your website can be a difficult task especially if you decide to do it on your own and you have no experience. There are many websites and web hosts that provide tools to allow you to build your website, but if you have no knowledge of what works and what does not work in web design, you could be setting yourself up for a big fall. Review the following suggestions, implement them into your web design, and forget about being the guy with a badly designed web page.

How To Give Your Business Credibility
Let's face it. Buying products and services from the Internet can be a bit intimidating.

Web Site Design Mistakes
Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes.

Website Design - Choosing Your Colors Wisely
Colors convey emotions and emotions heavily influence the decision-making process. Your choice of colors for your website should mirror the message and feeling you to hope to communicate to the viewer. Let's take a look at some colors and what they mean to you and your website. Blue - the color of stability

Top Ten Fonts for Website Design
The top ten fonts for website design might change in order, but for the most part the fonts that make up this list stay the same due to their popularity. In general, the top ten list includes Arial, Frutiger, Futura, Gills Sans, Helvetica, Lucida, Optima, Palatino, Agfa Rotis, and Univers.

What is ASP.NET
ASP.NET is a new programming framework from Microsoft for developing next generation web Applications. It is a framework built on the Common Language Runtime and introduces a new paradigm to server-side Web development.

Do You Really Need A Website?
Nope. You certainly don't need a website.

A Landing Page is Not an Order Page (and why it matters)
To explain my point I need to first confuse the issue a bit (you'll see why): While a landing page is not an order page, it can, and in many cases should, contain the order form.

Do You Own Your Web Site Design?
Your web site has been up for a few months and you are making money hand over foot. While surfing sites one evening, you are shocked to find a competitor using your design. You find out your designer sold them the same design. They must be breaking the law, right? It all depends on whether you own the copyright to your web site design. Many site owners are shocked to find out they do not.

3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service. Content is the most important ingredient in the recipe for your website's success. If you have engrossing, valuable and relevant content you are onto a winner..

Keyword Density
We can't emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. As we've mentioned throughout the site, search engine spiders love content. Therefore, the more keyword-rich content you have, the better. When a search engine spider crawls your site, it won't recognize pictures or images.

How Not To Get Web Design Work
I get the occasional web design lead from my website. I wanted to find a company I could pass these onto. So I put an ad on a freelance site. It specified the programming qualifications needed, stated that the successful candidate should have good English, and was for companies only.

Creating Your First Website? Your Options
Creating your own website is great fun! But how is it done? Well, there are five main options, read this carefully and choose which one you think is best for you!

Affordable Website Design In Manchester
If you have a business, big or small you may be thinking of getting yourself a website.

Designing Your Websites Directory Structure
Any kid, and their grandmother too, can make a webpage. There are many "wysiwyg" webpage design applications that let you create a webpage as easy as typing text. But only a few people can create a WEBSITE. The stumbling block is knowing how to link webpages together to form a website. I have seen many websites that consist of a single webpage - about a mile long!

The Seven Deadly Sins of Web Business Design
Before you take a road trip it is usually a good idea to know where you are going. It is the same when you are building a business, creating a marketing plan or building your web site. Know what your end result will be when you are planning and designing your site will help you to build it properly from day one.