|
|
Why Content is King of Website Design
If there's one thing that most web site developers can agree on, it's this: content is king.
That's not, of course, to say that good design doesn't matter. It does. A good, clean design, which is easy to navigate and optimised for search engines is absolutely essential if you want your online business to be a success. When you get right down to it, though, visitors don't come to your website to admire it. It's content that brings them there, and it's content that keeps them coming back for more. Or not, as the case may be.
Why website content matters
The content of your website is important for lots of different reasons. Here are just two of them:
1. It's your content which persuades a visitor to become a customer. If your text content is persuasive entertaining and informative, you'll find it that much easer to make a sale. If your content is poorly spelled, dull as ditchwater and reads like it was written by a four-year-old, your visitors won't be able to leave fast enough. It's that simple.
2. Search engines love fresh content. A site which has regular updates will rank higher than a website which is completely static (all other things being equal), which is a persuasive reason for keeping your content fresh.
So how do you get good content? Well, you have three basic choices:
Write your website content yourself
In an ideal world, everyone would do this. Let's face it: there's no one in the world who knows as much about your business as you do, and there's no one more passionate about making it succeed as you are. Unfortunately, though, it's not an ideal world. When your site is new, adding content is easy: you're full of new ideas and new things to say, and you'll have no problem dreaming up new content to add. It's only after a few weeks, months or even years that it gets difficult: you don't have the time, you don't have the ideas, and, let's be honest, you quite often won't have the skill to write good content.
This point is crucial. It's not just any old content that's king: it has to be good content. Content that really draws the reader in, sells the benefits of your business, and makes the reader want to come back for more. Professional copywriters spend years learning how to do this: are you sure you can do it just as well?
Get your content from a free article bank
There are free article banks all over the web, and they're all stocked full of free content which you can use on your website for free. This is a great idea, and many people use article banks to great effect. There are just two slight drawbacks, however. The first is that your content isn't original. Anyone can use the same articles you're using, and the really good articles will often appear on many websites at any one time. The second drawback is that in order to find content which is relevant to your site, you'll often find yourself using articles written by your competitors ? and being forced to put their URL and bio at the end of them.
Get custom content for your website
Before you run off screaming in horror, paying someone to write articles for your website needn't be expensive. Constant Content has custom articles for sale for as little as $40 at a time, and www.WritingWorld.org offers custom article writing for even less.
Getting the right content for your website doesn't have to break the bank (or even make you break a sweat). Do you think you can afford NOT to do it?.
Amber McNaught is co-owner of Hot Igloo Productions Ltd. - the small business specialists. Hot Igloo offer a range of services to businesses, including website design, public relations, internet marketing, copywriting and more. Visit their website at: http://www.hotigloo.co.uk
How To Use Unsafe Web Colors With Minimum And Safety And Maximum And Profit
Do you want to use unsafe web colors without offending anyone? You can and you can do it by using JavaScript. It will determine which style tag the user uses by looking at whether it can use unsafe colors. This can get quite complicated for a large web site. You can save these as external Javscript files and use them in a common template. You can even use them in combination with cookies to determine whether they can have unsafe web banner advertising.
Differences between XP Icons and MAC Icons
The icons in an application are the soul of the application; they give it the modern and dynamic look the application has. Also, if the icons are intuitive ? the end user will easily remember the task behind the icon ? easy to memorize then the end users will definitely choose the respective application against one with clogged and strange icons. Icon designers are trying their best to make their creation as intuitive as possible so to make it easier for the end users to work with the applications.
Why Use Professional Web Site Designers For Your Next Web Development Project?
Probably you know someone who has created a web site all by himself or herself. So if they can do it why use a professional at all? Can't you create your own business or organization's web site in your spare time and without the services of a professional web site designer? The answer is probably, yes. But following are some reasons why it may not be a wise idea for you.
Website Conversion Secrets Revealed
In my last article entitled, Maximizing The True Value Of Your Traffic (found at http://tinyurl.com/2cf84), you discovered the importance of generating positive responses from all your visitors.
The Newbie?s Guide to Small Business Web Design
You've got a concept for a business, are excited about putting it out on the Internet, know a little bit about computers and the Internet, but know nothing about building a web site, or web design.
What to Avoid to Make Your Website Design Effective
The effective design is this one, which is maximum simplified, conformable to your users because they are your main purpose. This one, simply and clearly announcing what is your website about. This one, quickly offering the users exactly what they are expecting to see on your pages without being troubled with insignificant information. The big mistake made by lots of web designers is to project their activities from their own point of view, without thinking about user.
What Happened to My Website when I Deleted the Home Page by Mistake?
There is a widespread confusion among lots of new website designer concerning the home page.
User Experience and Search Engines: If Your Home Page Could Only Talk
Dear web site visitor.
Integrating Advertising into Your Web Design
If you are going to be placing ads on your website, you'll want to put some thought into how you'll integrate them. Poor integration of ads into your website will cause visitors to click away fast. Successful integration of ads into your site can be highly profitable. Before I show you where to position ads, I want to mention a few important points about ads.
Why Use a Web Design Template?
What is a Website Template?
How to Create a Favicon for Your Web Site
One of the simplest things you can do to give your site 'identity' and to make it stand out from other sites is to use a favicon (favourite icon). They are the little logos that go next to the website listing in your favourites folder, and pop up in other places, (depending on your browser and operating system). To see one, go to www.bigwowwebhosting.com. Bookmark the site, open another browser window and then go to open the bookmark you have just made. The 'B' next to the words 'Big Wow Web Hosting- Home' is the favicon.
Online Businesses Still Ignoring Dial-up Market
In this article you will find the parallel between two Internet connections that makes serious actions trough financial market, leading this to great profits or huge losses.
Ten Basic Steps For Building A Web Site That Works
1. Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials, the graphics/images don't have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors etc.
Testament To Testimonials
We have all seen websites showcasing their testimonials either spread strategically throughout the site or all together on their own glorious page. They're there with the intent of leading us toward that high dollar purchase or convincing us of something's legitimacy. Sometimes we read them and sometimes we won't. Sometimes we believe them and sometimes we don't. Well, are they really worth all the time and effort?
Handwriting Font Tips - The Personal Touch That Makes a Difference
Most websites use similar fonts and as a result have a generic look. So, if you want to differentiate your look and also add a personal touch to your website, consider using handwriting fonts. These fonts really make people feel more comfortable with your site because it is personal rather than computerized, or at least that is the feeling that is portrayed. There are many additional uses and tips for handwritten fonts as well that will give you an idea of ways to use these fonts on your website and why.
Your Free Guide To Obtain A Cheap Web Design Quote
Website design is a very competitive area and there is no longer any reason why people should pay large amounts for web design services.
So Much About META Tags!
I've written about META tags in the past, and I thought I'd help you expand your search engine optimization efforts and increase your web hits.
10 Web Site Design And Writing No-Nos
1. Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.
Understand Your Color
Any design on a web application involves the effective input of color scheme in order to impress web surfers, instill a certain image or identity associated with the kind of web site it represents, and add impact to the web pages. However, very few possess the talent and skill of developing a harmonious color scheme. There are even very talented Web programmers who can develop just about any kind of application, but, for the life of them could not understand anything about color schemes.
What Is Your Websites Most Wanted Response?
You spend time and money promoting your website; but what do you want to achieve (apart from more page views)? Is it more sales of Blue Widgets? Is it more subscribers on your mailing list? To be exact, what is your site's Most Wanted Response?