Webmaster Papers








You Need RSS, Atom, and ROR/RDF Codes on Your Website--Now You Need Google Sitemap as Well!


Do you have a website? If so, you need an ROR XMLNS code button which leads to a full ROR/RDF code page for your website. This code tells search engines all about the special details you input into the code about your website. For example, it tells them special details about each particular product (or certain special ones) that you sell on your site or sites, it tells the search engine bots your contact information such as your business address and phone number (without informing the entire universe, as the code is invisible to all but you and the search engine bots examining your website), it gives info on special other links you want the search engine bots to associate with your website, and it gives any other such major info that you want the big search engines to explore and know all about from your website.

That's why you need this latest and greatest in Internet code technology: the ROR/RDF XMLNS code. It's a form of XML that doesn't validate like an RSS or Atom feed does; it validates through the RDF Validation Service. You can look that up on the Net, and you'll see what I mean. Meanwhile, there's the matter of the Really Simple Syndication and the Atom XML codes. These codes DO validate through RSS Validation sites as regular feed codes. These codes, also known as feeds, can be taken by people visiting your website and input into their own RSS and Atom feed readers, such as RSS Reader (which you can download for free off of their website) and other news aggregators and feed readers.

These codes are great for spreading news on your website around. Basically, they each introduce important parts of your website -- or even your whole site in its entirety -- if you choose that you want to spread every page around to the general public through what's normally known as news and blog aggregation readers and services. You can find these services on websites all over the Web, and they're rapidly gaining in use and popularity. A good example of such a service is the NewsIsFree website, a news aggregator. These services usually take news feeds of all kinds and some blogs, plus they're starting to take advertisement feeds. This latter portion is a bit of a worry due to the fact that spyware and adware can thus be passed in a widespread manner all around the WWW.

This is being looked into very seriously by the experts. Most people are concerned that RSS will be used like a tool for this, so please be careful about copying RSS advertisement feeds into your news or blog feeds aggregator. The news and the normal daily or weekly expression blog feeds should be perfectly safe, for now. You should be able to scan RSS and Atom feeds for all types of malware someday in the not too distant future.

The RSS and Atom feeds are attached generally to little tiny orange buttons labeled "XML" and nothing more. Sometimes Atom feeds are attached to little blue buttons labeled "ATOM". The buttons are less than half an inch long and only a few centimeters wide, and would be very hard to see if it weren't for their bright coloration. The type they sport is a bright white, too. Some services are starting to use slightly larger and more visible but similar buttons for their particular XML-related services. The ROR/RDF XMLNS buttons are a little bigger, being an inch long, but are the same thickness as the RSS/Atom buttons and are half orange and half grey. They say "ROR" in the orange portion and "INFO" on the grey side, off-center. They also have a light yellow line around each portion and the margin of the button, plus the type is a light yellow, making them a bit easier to see without being so brightly colored. They're mostly placed visibly on your site in order to boast that you now sport ROR/RDF code on your website.

You can go ahead and even input the code directly into your site without ever bothering to use one of the colorful but dull ROR buttons. Just upload the code in an ror.xml text file into the root directory of the site. You will have to do this whether you show the button or not, anyway, and you also have to do this in the case of the RSS and Atom codes. They upload as feed.xml and atom.xml or something very similar to that in most cases. There is some leeway when assigning the filenames to these special XML codes, but they have to be uploaded as text files into your website's root directory. You might, however, want to display one or more of the ROR buttons on your website, preferably on your site map or home page, as this button is solely there so that search engines can pick up valuable information you want to share with them about your website.

The more such links you have, the more often major search engine bots will pick up on them, you see. So we advise you to proudly display that you have ROR/RDF code on your website. If you would like to know more about these fascinating codes, please contact Rainbow Writing, Inc. at karencole@rainbowriting.com for more information. Also, we can readily build you any or each of these codes for a small fee. We hereby suggest you definitely get at least an ROR code for your website to raise your rankings in the search engines, or to keep them high, and an RSS code for a website feed for your valuable website or websites. Remember that you can hook up more than one website in a single feed or one ROR/RDF file code. This is one thing that makes these special codes so popular and valuable to users.

RWI charges $25 per hour per code, which usually translates to $25 per each code we generate for you. If you bought one of each code we mentioned from us, that would thus total only $75. If you bought only the two we suggested and left the Atom code alone (it will be awhile before it's widely popular, but it is rapidly gaining in usage lately) that would only cost you $50. For an extremely large website with a lot of information, such as the many hundreds of pages of the JC Penney catalogue website, we would charge you by the hour and it would be somewhat more. We think it's well worth the cost to promote your website in such a cutting-edge and innovative manner, especially as it becomes less so and more popular over time.

You will see these little buttons on several of the websites you are visiting nowadays, especially the major company ones. Probably, you've already seen them, and now you know what they are! Pretty soon nobody will be able to do without these little "pill" buttons to advertise all of the services they have to offer their commercial or even their personal public. Sound like a fair deal? Write us ASAP at karencole@rainbowriting.com and we'll get cracking on generating perfect, simple, streamlined and fully validatable (that means it completely functions) code for you.

We believe we should do this for you, but if you have the time, there are website tutorials on the Net that show you how to slowly or swiftly learn, depending on your speed, how to write validatable XML code. This can be quite complicated, so we are highly recommending that you use our services. Please write to us today and see exactly what we can do for you in the realm of authoring these somewhat complicated yet streamlined and enormously useful XML codes.

POSTSCRIPT TO ARTICLE: Nowadays you also need a Google Sitemap for your website to make it properly Google-friendly. We can save you the trouble and build you one of those for merely $25.

Executive Director and President or CEO of Rainbow Writing, Inc., Karen Peralta writes. RWI at http://www.rainbowriting.com/ is a worldwide renowned freelance writing, copyediting, ghostwriting, graphics and CAD, search engine optimization, publishing helpers, internet marketing, free professional services, and supercheap dedicated web host and website development corporation. We also have both a free links exchange and a paid links advertising program, and we partner with Four Seasons CDROM Store in these programs. You can buy supercheap cds: fun arcade games, internet, computer, windows and other learning tutorials, and money making business software and ebooks from Four Seasons. We ship anywhere worldwide, and shipping within the US, UK, Canada and Mexico is for free. We offer deep bulk discount rates. Come stop on by! http://www.cdromshowcase.com/fourseasons/

RELATED ARTICLES


My Top Ten List Of Extremely Annoying Web Page Design Elements!
Easy navigation and usability are one of the most important aspects of creating a "user friendly" website. However, there are still a "plethora" of web-sites out there that are, to be politically correct, "functionally challenged." Does your website keep people captivated, or does it send them fleeing as soon as they get to the first page? Do you offend your visitors by employing these ten web design faux pau's?
Top Six Ways To Make Your Visitors To Hate YOU!
We will take a look at why your visitors may hate you maybe already do! There are many things that make YOUR visitors dislike you, but we take a look the top sex things that make your click the back button on their browser.
Do You Own Your Web Site Design?
Your web site has been up for a few months and you are making money hand over foot. While surfing sites one evening, you are shocked to find a competitor using your design. You find out your designer sold them the same design. They must be breaking the law, right? It all depends on whether you own the copyright to your web site design. Many site owners are shocked to find out they do not.
One-Product Sales Sites: Avoid These Top Blunders
One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal. So let's look at some common mistakes and omissions for a sales letter site.
Understanding How HTML Color Codes Work
Ever wonder how HTML color codes are put together? For the beginner, it can look like lots of numbers and letters that make no sense. In reality, HTML color codes are written that way for a specific reason that we'll look at in this article.
Are You A Bill Clinton Webmaster?
One of the most frequent questions I get asked about my ebook, Don't Get Banned BY The Search Engines, is whether I amended it to include post-Florida Google. "Florida" is the code name that search engine optimizer wizards gave to a November, 2003, shakeup at Google that left many webmasters covering themselves up with makeshift fig leaves while dangling upside down above the proverbial crocodile moat.
How to Find Inexpensive Web Design
Web design is a very competitive area and there is no longer any reason why people should pay large amounts for website design services.
Top Ten Ways to Increase Web Sales - Part 2
You have only 10 seconds to impress your potential buyer.
Website Design: 10 Web Site Design Pitfalls To Avoid
If you've a website that is not generating a lot of sales, it may be due to some design flaws.
Eight Website Pitfalls, and How to Avoid Them
Clutter: Too much noise, too much text, and too little white space mean that customers ignore the content. Customers often scan pages quickly, only reading titles or input prompts until they reach the content they want. Be concise, break text up with headings, not too many fonts and consider the reading level of your audience.
10 seconds is all it takes? (How to grab the attention of your audience with your web site)
FACT: 30 to 60% of visitors tend to drop off and click to another site when they are forced to click their mouse more often than necessary.
Top 10 Web Design Mistakes
As a webmaster, you want to keep your visitors content so they'll come back again. Below you will find ten common mistakes made by webmasters that may deter people from returning.
A Crash Course on Graphic Philosophy 101
Novice and professional graphic designers, we are aware that you know the basic principles of graphic philosophy. But then, as workers of art ? though digital and graphic art already borders in commercial arts, there's no harm in continuously improving our craft through constant study and practice, is there? Really great graphic designers I know have come to their status because of painstaking application and study of their past works.
Website Promotion and Design Tips
Are you thinking that it is about time your small business had an internet presence, however are not too sure how or who to go to build and promote the website.
Dos and Donts in Web Design - part 1 (design)
Do use a consistent look and feel Your site should stand out as a whole. Use the same look and feel for all the pages at your site. This way your visitors have a sense of recognition when they visit various pages. Using stylesheets makes it much easier to maintain the look and feel of numerous pages.
3 Simple Ways To Dramatically Improve Your Website
Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops.
How To Use Color Effectively When You Create A Web Site
Colors are powerful, and create strong feelings. They can also make your web site look professional ? or look like a circus. Here are some powerful tips you should use every time you create a web site:
How To Make It Easy For Your Web Designer To Build Your Website
You have an idea for a website and you are now looking for somebody to build you the site. You want it to be a smooth ride, and want to have a good working relationship with your web designer. You are also looking for a low cost website, so how will you make all of this possible?
Web Marketing: Design Mistakes That Drive Customers Away In Droves
They may look cutting edge, but if you want a web site that contributes to your bottom line here are some design ideas you will want to avoid:
Are You Driving Away Potential Customers?
When a prospect lands on your website will he or she understand what you are presenting? Do your ordering/sign up instructions make sense? Can prospects easily find the information they are searching for? If you don't know the answers to these questions you may be driving away potential customers.