|
|
Create A Web Site That Builds Trust
If someone doesn't know you personally, will they trust you enough to do business with you just by visiting your web site?
Most people view organizations - and web sites - they don't know with great skepticism. Given all the identity theft and viruses running around, people are understandably cautious and somewhat skeptical when they go to a new web site.
What can you do?
Here are four tips on how to create a web site that builds trust:
1. Provide your contact information
You visitor wants to know that there is a real person somewhere behind your web site. Ideally, put a real person's name, full postal address, e-mail, and telephone number. Some of your visitors will want to communicate with you. Make it easy for them to do so.
2. Post testimonials
You say: "Our web site is the greatest".
Your customer says: "Yea, right."
Every business toots its own horn, and most people don't believe a word of it. But, when your customers sing your praises, it has much more credibility. Make sure that you ask your customers for short, specific testimonials. You can even ask a specific customer to speak of a particular experience with your company with which they were pleased. The more guidance you give folks in writing these the more helpful they will be to your viewers since they are looking for others who have had dealing with you like they may have.
Put these testimonials throughout your web site and include as much contact information about that customer as they will allow. Ideally you will want to put their picture, full name, and phone number or e-mail address; however clearing it with them first is always a must. And as mentioned in number 1 above, the more details you provide to show there is a real person behind that testimonial, the credibility to will have to your viewer.
3. Provide a guarantee
Who wants to get stuck making a bad purchase? Providing a guarantee helps put your potential customers at ease and makes buying from you that much more inviting. The longer and more iron-clad guarantees can't be beat. If your competitors offer a 30 day guarantee with a restocking fee, why not offer a 60 day guarantee with no fees?
4. Be nice
For goodness sake, be nice to people! Your potential customers don't know as much about your product or service as you do. They may ask what seem like dumb questions -- many times. It's ok. Answer them courtesly, honestly, and promptly ? even if you are having one of those weeks! Let's face it, you are desiring that they be willing to fork over some of their hard earned money to you so it is always to your advantage to entertain what may seem like the most outrageous inquiries.
When you create a web site, make sure that you follow these four tips to build trust. Building a genuine website is only half of the battle. Your website will attract folks to your business. But, building trust, confidence in your products and services, and, if you are lucky, a business relationship with a person will keep them coming back. And that is the whole idea!
Herb and Monica Leibacher operate Web Builder Express (http://www.WebBuilderExpress.com ). Create a professional web site for your business or non-profit organization with Web Builder Express. At Web Builder Express, you can request your free Quick Start Guide that tells you how to create a great web site.
Dont Overdo it!
Have you ever been to site with so much ad clutter that you wanted to just leave? Odds are you have, and odds are even better that you did in fact leave! Always refer back to the KISS philosphy. Keep It Simple Stupid!
Website Checklist
10 Basic Things Your Website Should Have ...
Web Design:10 Magnificent Millionaire Dollars Ad Copy Secrets To Empower Your Website..
Hello, how is your website doing?
Build A Successful Website For Dummies
How To Increase Your Conversion Rate or What Most People Miss When It Comes To Optimization
Everybody talks about the importance of testing your sales copy or a page layout. After all, proper testing can help you modify your page in a way that will drastically increase your conversion rate.
Keep Your Navigation Consistent!
One of the single most important aspects of effective navigation is consistency. Why? There's a simple reason.
Give Your Website A Chance
I often wonder how serious people are when it comes to their websites. I thought that most everyone knew that the phrase "Build it and they will come" no longer applies on the internet but I'm not sure how many people really believe it.
Bad Web Design: ActiveX
ActiveX uses an interesting method for enforcing security ... it doesn't. Well, that's not exactly true. What happens is when a web page requests an ActiveX control the browser determines if that control is already loaded onto your system. If it is the ActiveX control is executed. If not, the user is asked if it is okay to install the control. Additional information about where the control came from and it's security implications is also included.
Tapping Into The Visual Stimulus Of Your Web Site Visitors
"Oh, my eyes, my eyes! What an eye sore. Quick, click away! Click away!"
Low Cost Web Design In Birmingham
There are many companies who build websites, all of which who want your business. This puts you in a very strong position when trying to obtain a good deal, a professional looking website at a low affordable price.
Hacked Off with CSS?
For those not familiar with CSS Hacks, they are ways of using styles/classes that only apply to particular browsers. They are used to overcome the display problems mentioned previously by exploiting CSS structure and code. Most involve simple punctuation tricks to fool the problematic browser into accepting a different style to the browsers that display correctly.
How to Make Your Site Attractive to Potential Link Partners
Every now and then, I receive a link exchange request from someone who wants a link from my directory (my high-ranking directory directly accessible from the index page), and in exchange, they're willing to link to my page from one of their zillions of link pages about 18 jumps away from the home page. Needless to say, the proffered page has a Google PageRank of 0, and chances are it's not even indexed by any search engines.
Top Ten Ways to Increase Web Sales - Part 2
You have only 10 seconds to impress your potential buyer.
How To Design Your Web Site With CSS
Cascading Style Sheets (CSS) allows you to create fast loading pages, increase your search engine rankings, and modify your whole site with one style sheet. So why don't more people use them? This is because they got so used to html design and are afraid or too lazy to upgrade their skills. Some will also use ready made templates that contain flashy graphics, bloated code and sometimes even contains hidden code embedded in the page.
The Most Important Question To Ask About Your Web Site!
When you design a website how do you start ?
Why Use Professional Web Site Designers For Your Next Web Development Project?
Probably you know someone who has created a web site all by himself or herself. So if they can do it why use a professional at all? Can't you create your own business or organization's web site in your spare time and without the services of a professional web site designer? The answer is probably, yes. But following are some reasons why it may not be a wise idea for you.
Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site
Here's the single most important part of your website: YOUR WEB COPY! And remember: Your website isn't about YOU, it's about THEM!
5 Powerful Ways To Get Zero Sales From Your Website
I want you to imagine a lemon. In your mind's eye, see its yellow skin. Imagine cutting it in half with a knife. Now pick up the one lemon half and bring it up to your mouth and suck on the juices.
Event Planning Must Include An Event Website
As part of your event planning you should seriously consider registering a special event domain. That should in fact be the first step for your planning of any event.
How To Create A Professional Website In Less Than A Week
Here's a really simple way... any novice can create a fully functional website in less than a week.