|
|
Sales And Crawlers, Update! Update! Update!
The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site. These amazing little creatures are absolutely incredible software inventions those only purpose in life is to "crawl" the web.
Jumping from site to site through links, as though in a web, (hence the WWW) these programs evaluate not only the relative importance of your site, but also have the uncanny ability to know whether or not you've been updating. Updating your site is one of the most crucial things you can do for your internet marketing. The crawlers love updates, they love fresh new content, and from EnkiTel.com experience, they visit your site much more frequently if you update frequently. They are hungry little fellows, always looking for new relevant information to add to the enormous indexes that Google, MSN, and Yahoo compile day by day every hour, every second.
Checking when a "bot" has been to your page is easy, simply go to the cache hyperlink in the search results for your site keyword. This will tell you when Google last indexed your page along with the relevant changes on the home page. The more often your site is visited the better. Although PR algorithms are a trade secret, it is almost certain that having the Googlebot as a guest as often as possible will increase your relative importance and help drive traffic to you site. And traffic means sales.
Gene Leshinsky
http://www.enkitel.com
EnkiTel Communications provides a cheap alternative to traditional long distance and international calling plans. We strive to identify the best deals on the market and present them to our customers. EnkiTel also runs a blog for starting business, sharing ideas, resources and commentary.
Meta Tags - What Are They and Which Search Engines Use Them?
Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at, and how much emphasis they put on any one factor. So, we'll start with the easy part
SEO Made Easy!
Search engine optimization remains a minefield of old advice, outdated ideas and outright dangerous techniques that can get you banned. Here's the main points to great search engine optimization.
Google Slavery...Old Habits Die Hard
For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre. Enough time has now passed that the dust has somewhat settled and there are three main (from a traffic standpoint) sites for quality natural searches.
Utilizing Popular Directories as Free Link Sources
If you're a webmaster, you've probably spent almost as much time going after link exchanges as actually building your website. Gaining in-bound links, especially from websites with a higher PageRank than your own, can increase your own PageRank on Google, and help your site attain a better overall ranking in Google search results. Proposing link exchanges with other sites that have similar content to your own is a good idea, but the process can be terribly time consuming. So what else can you do?
Have You Heard Of Website Optimization
Have you heard of website optimization ? If you are building a website or have a new one and you have never heard of it, then you had better take note, because if you want to climb the ladder on the search engines it is something you need to learn about. Website optimization means optimising your website so the search engine spiders will love it.
KEI Concerns and CID Alternative
Like many folks, I have been using KEI for some time now to determine what keywords I should target with my web site. And this has led me to becoming concerned with the results KEI provides and the keywords it suggests. I need to say here that my concern is very subjective as many folks are happily using KEI and don't seem to have a problem with it.
Search Engine Optimization With Sitemaps
Why You Should NOT Submit Your Site On Search Engines
Before to answer to this question we have to know what is the difference between a search engine and directory. Here is a brief explanation.
Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links
Reciprocal links are an important step in your overall plan to get site visitors.
Beat Google?s Dampening Link Filter with SEO Articles
Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote. Of course, it was never quite that simple (high ranking, relevant sites have more voting power) but now it may have gotten even more complicated.
Google Patent Application ? Linking
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:
Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings
Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago. "Yes," he said, "but why are you changing the subject?"
SEO - Are You Making The Search Engines Mad?
If you've been involved in SEO (search engine optimization) for a while, you may remember the time when you could create a web page and get it ranked at the top of any search engine with little effort.
SEO Expert Guide - Keyword Analysis (part 3/10)
If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared?
Keyword Targeting Strategy In Your Site
Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that.
10 Steps To Higher Search Engine Positioning
There is perhaps no more level playing field in business than the Internet. It is this fact that has created millionaires from paupers. The amount of money that can be made depends of course on your industry and your products and/or services but to be sure, if it can be sold at all, it can be sold online.
To Understand the Success of Website Ranking
Time is a factor
Easy Steps to Get Onto Google Top Search Pages
To get on Google's top pages can be accomplished by following a few simple steps. The following procedure works well for companies working within a local region i.e. Lowell Pizza, or business with unique keyword phrases, i.e. Kraton thermoplastic rubber. The steps below outline a simple method to do content optimization. By following the procedure on your home page, you can achieve a high Google ranking. I will be assuming you have a basic understanding of html code.
Easy SEO in 6 Simple Steps
If you want to increase traffic to your website and better your search engine positioning, here is an easy 6 step process that will enable you to do so.
Search Engine Optimization: Site Structure and Popularity
In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refer only to the search engine optimization aspect or it broadens into many related components.