Webmaster Papers








Making Money with Popular Search Engines


With so many internet and home business opportunities on the world wide web nowadays it is very confusing as to know which ones are scams and which are not.

However, even though I am sure that most of the money making schemes advertised have their merits, it would give the entrepreneur great peace of mind to know that he was building an internet business in conjunction with a credible and high profile corporate.

Credibility is a vital component of doing business on the Internet and I am sure that you would agree that credibility would give any "Internet Business Opportunity" the ability to convince you that it was all above board and a genuinely sound opportunity.

Well there are such opportunities and you do not even have to have a website to capitalize on them and to build a successful online business.

This is how it works?

Some of the top search engines have pay per click programs that essentially show small text advertisements to the right of their many search engine results (and in other places for that matter ? for instance Google shows them on websites whose publishers have signed up to display them).

These advertisements have been paid for by advertisers who are participating in the respective search engine's pay per click program and are displayed and ranked according to the keywords they have selected and how much they have been willing to bid for them.

Now for the important part?

The power of this marketing strategy is such that with a well driven pay per click campaign, huge amounts of traffic can be driven to a particular site almost immediately.

For those of you who know, many sites have huge hours invested in them to improve their search engine rankings and to generate traffic and after years (in most cases) don't come close to the amount of traffic that a Google Adwords campaign, for example, can generate overnight.

This type of campaign can have your text ads displayed in both the search engine results pages as well as one appropriate websites all over the internet. Therefore the reach of your advertising would be immense.

This means that you can set up a Google Adwords campaign and drive traffic to your affiliates' sites (with your affiliate id in the url of course) and receive the commissions for all the sales that have been generated by the traffic driven through your adwords.

This all sounds great, but what's in it for you if you don't even have a website?

Well, if you are affiliated to a site/s or company where you earn commission on sales, your commissions will skyrocket with an Adwords campaign aimed at your affiliates' sites.

One word of caution?

You could waste your money and become disillusioned by embarking blindly on your pay per click campaign.

Therefore, it is highly recommended to read up on how to maximize your earnings & not to spend money unwisely and research carefully as to how much to bid on specific keywords and what keywords would work best for you.

For more resources on this subject go to http://www.income.za.net and http://www.internetbusiness.co.za

Mark Bellinger:
Internet Entrepreneur and creator of the following websites:
http://www.income.za.net
http://www.internetbusiness.co.za

RELATED ARTICLES


How To Get Listed in Yahoo!
Getting listed in Yahoo! (The Very Top Search Engine/Index) is a lot like getting a date with the most beautiful girl in high school - often all you have to do is ask PROPERLY. I can make that statement because I have NEVER submitted a site to Yahoo! that wasn't listed. I've read a lot about how difficult it is getting listed, and how frustrating it is - so maybe I am just very lucky. Then again, if you follow the same steps that have ALWAYS worked for me, there is no reason to believe that they won't work for you too. So I wanted to share with you in four short steps how to get listed.
Increase Web Site Sales with a SEO Proposal - Part 1
You can easily get confused by all the search engine optimization companies and SEO experts that offer SEO services. It's hard to know who to trust or what should be included in a SEO proposal. I will endeavor to clarify some of these points for you in this article, so that you can make the best choice when looking for SEO services. I don't profess to be a search engine optimization expert but have attained top rankings for my own site plus some of my web site design clients.
Meta Tags - An Important Part of Every Web Page
Meta tags are an absolute must from a search engine optimisation perspective, there are many mistakes that can be made by not including these or even trying to 'spam' the SE's using them so heres a quick summary of the three main ones:
Anchor Text Optimization
Anchor Text (also called phrase linking) can significantly improve your web pages relevance in the search engines. Optimized or keyword rich anchor text can help your web site gain positioning in the search engines as well as help drive better targeted search traffic.
Using Meta Tags Wisely to Attract Search Engines and Visitors
There are certain tricks and techniques in SEO industry, which can fetch you real quick and top ranking in short run and get banned for ever, which I am discussing in this article. Before optimizing any site, always follow code of ethics and never spam.
How to Use the Google Patent to Get More Traffic
According to the recent release of the Google Patent Application, many of the things you're doing to get better page rank and increase your position in natural search are about to be history. It's frightening how much things are going to change.
Find Best Keywords For Your Site
Keyword optimisation is probably the most important thing that you want to concentrate on with regards to search engine optimisation (SEO). Unfortunately, not many people know this, or do enough to optimise their sites' keywords. Before I knew the importance of keyword optimisation, I used to pluck any keywords that seemed relevant to my site, insert them into my title tag and meta tags, then submitted my site to the search engines. And then wondered why I didn't really get much traffic.
When Google PR Tool Bar is Down!
Where is the need to worry? Who needs a PR Tool Bar Anyway!
Ten Steps To A Well Optimized Website - Step 4: Content Optimization
Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site. In part four we will discuss content optimization.
Search Engines: Different Types, Different Strategies
There are four basic types of Search Engines:
Crash Course in Getting a #1 Google Ranking
First, here's the rundown of some of the terminology I'm going to use ?
Finding The True PR Of A Page?
I had an email "conversation" this last week which I feel others may benefit from "listening in" on. Here it is in summary:
Increase Page Rank with Search Engine Optimization
Utilizing effective search engine optimization techniques will improve the page rank of your website.
How Google Indexes Content From Your Web Directory
In a fluke, I was able to notice something about the way Google indexes content from web directories. Excluding your template, the most important line of code is the first title you add to your main body.
Are Your SEO Efforts Going To Waste?
Search engine optimization (SEO) is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesn't appeal to visitors or function properly. Your potential customer will be turned off if your site lacks trustworthiness, an eye pleasing color scheme and easy to use navigation. Why lose visitors and possible sales because of a small design flaw or unappealing color scheme? Those visitors could have resulted in sales if those small imperfections were fixed.
Googled
The Internet may have started as the fervent brainchild of DARPA, the US defence agency - but it quickly evolved into a network of computers at the service of a community. Academics around the world used it to communicate, compare results, compute, interact and flame each other. The ethos of the community as content-creator, source of information, fount of emotional sustenance, peer group, and social substitute is well embedded in the very fabric of the Net. Millions of members in free, advertising or subscription financed, mega-sites such as Geocities, AOL, Yahoo and Tripod generate more bits and bytes than the rest of the Internet combined. This traffic emanates from discussion groups, announcement (mailing) lists, newsgroups, and content sites (such as Suite101 and Webseed). Even the occasional visitor can find priceless gems of knowledge and opinion in the mound of trash and frivolity that these parts of the web have become.
The First Search Engine Marketing Method: Content That Meets Customers Needs
For your business web site, good search engine rankings and high user traffic depend on relevant content. More user traffic will mean more sales leads and then more sales. Beyond any technical tricks, content that meets the users' need for three types of information is the best guarantee that search engines and users will find your site. The Google and Yahoo page rankings favor sites that have articles of about 1000 words and that use keywords relevant to the user's search.
Choosing your Meta-Keywords
This article assumes you already know what a 'meta-tag keyword' is and know a little about their importance to search engines. In this article I will attempt to explain the art of choosing the most appropriate and best performing keywords for your web pages.
Linking Strategies to Skyrocket to the Top of Google
If you don't know already, one of the key success factors to getting loads of free Google traffic to your website is increasing page rank. So just how do you increase your page rank? Well, it's all in the linking.
RSS Feeds - a Website Owners Friend in Disguise
We've all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you're a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site's content fresh.