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The Best and Easiest Google-Friendly Change to Your Web Site
No matter who you are or how much you pay for web site advertising, free search engine traffic is probably responsible for a big part of your business. So why make your web site so hard for search engines to figure out?
Luckily, it seems like in the recent years people have paid attention to SEO, moved their sites over to CSS, abolished "table" and "font" HTML tags, started using the H1 tag around their titles... and in general, moved the main content of their site as close to the top of the HTML document as it can go.
"But Robert," you tell me, "I have a bunch of fancy JavaScript and CSS at the top of my site that I don't want to get rid of."
That's ok, you can keep it. Just stash it away in another file. By that I mean... if you were lazy and included your CSS right in the HTML document like this:
(style type="text/css")
(!--
CSS code in here
--)
(/style)
Copy all that text out and delete it from the HTML page.
Remove the "style" tags and the "(!--" and "--)" stuff. Open a new text file, paste the text from the clipboard in, save the file as "layout.css" then save and upload to your web server.
Now, back on your HTML page, place HTML code like this:
(link rel="stylesheet" href="http://www.example.com/layout.css")
When someone loads your page in a browser that tells them to look to the URL http://www.example.com/layout.css for the CSS info. But when the search engines crawl your site they will see a nice, clean, simple layout.
You can do the same thing with JavaScript. Say these are your "script" tags:
(script language="JavaScript" type="text/javascript")
(!--
JavaScript code in here
--)
(/script)
Do the same thing, copy the JavaScript code but NOT the "script" tags themselves or the "(!--" or "--)". Erase the original from the HTML page. Paste the stuff you copied into a new text file and call it something like: "functions.js"
Upload functions.js and in the spot you had your JavaScript code use this:
(script language="JavaScript"
src="http://www.example.com/functions.js")(/script)
One important thing to remember is that NO JavaScript code can be placed between the "script" tags if you use the "src" parameter like that.
So remember: use H1 tags, use meta description tags, and use CSS, but make sure you include your JavaScript and CSS stylesheets in separate files otherwise there's no point.
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Sitemaps 101 - Back to SEO School
Sitemaps are without doubt one of the most often ignored and undervalued aspects of search engine optimization. You've probably spent a huge amount of time working on pages of original content, keyword density and getting incoming links but never once spared a thought for a sitemap for your new creation.
Link Popularity
In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under
Google, Yahoo!, Pandoras Box And The Lottery
In the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power."
The Budget Webmaster?s 6 Step Guide to Improving Existing Rankings in Google
The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in Google
How To Really SEO Your Site
Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this article I will tell how to increase your ranking and how to out do your competition.
Search Engine Optimization: Who Do You Trust?
Internet search engines exist to organize the seemingly immeasurable amount of information available on the web. They direct people to pages that are relevant to their searches, pages that discuss the exact keywords they are looking for. For a business that receives the majority of its clientele from search engines, search engine rankings can make or break an e-commerce company.
Reciprocal Link Exchange Management Software
Search Engine Optimization for Everyone
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Basic Search Engine Promotion
I can't tell you how many times people have asked me, "How to do I get my site to come up in the top ten of the search engines so I can get hits and sell my product?"
Submit Your Website to Search Engines
Some search engine submissions are free and some pay for this benefit but before I get into it I would like to place a little word of warning.
3 Deadly Search Engine Marketing Sins
My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. Starting with
The Power of Search Engine Friendly URLs
I recently invested quite some time into generating search engine friendly URLs for several of my websites to increase my ranking and to have more pages indexed. I can highly recommend to look into this if your own website does not have se-friendly URLs. Especially Google (the most important search engine nowadays) can be very picky in regards to URLs that are not se-friendly.
Is a High Search Engine Ranking Important for YOU?
In the process of designing a website for clients the question inevitibly arises "How do I get a good search engine ranking?". This is a very good point and the answer is not as clear cut as you may think.
Do-It-Yourself Search Engine Optimization
Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.
How to Choose Keywords to Theme Your Pages and Boost Your Traffic
One of the most frequent questions I get asked is in the choice of keywords for a new site, specifically secondary keywords.. These are the words or phrases that you use when writing your content to help theme the page so that the search engines know what your page is about. These secondary keywords also help to bring in more traffic, because they add more depth to your page, meaning that your page is found for a lot more phrases than just the primary phrase you page is built around.
What is PageRank?
Chances are you have been on the Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work. As you type in keyword(s) you match the information you are searching for on Google, you come up with 10,000 pages of information. It's virtually impossible to go through every one, so you refine your search by adding more exclusive keywords. Voila the number of pages reduces to around 1,000. Still this is a lot of pages, but you start looking through the information to find what you want.
Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics
Getting your site noticed by the search engines and rewarded with top rankings is most webmasters main goal, however there are a lot of different factors that play into what the search engines are looking for, including Meta tags. So, if you don't know anything about meta tags but are interested in learning about them so you can use them to possibly increase your rankings, then read the following basic tips regarding meta tags. The more educated you are about what search engines are looking for, the better you will be able to respond and rise in the rankings.
SEO Expert Guide - Proposition Development (part 2/10)
It is literally amazing how many people start their online business presence by buying a domain name (close to their business name) and building a brochure-ware page. Only later do they turn their mind to optimizing their site for (i) their audience and (ii) the way their audience find them. Fewer still take a long, hard look at what their competitors are doing first.
What are the Benefits Of Submitting To Directories?
Increasing your web traffic and rank in search engines is probably one of your major goals, at least as far as your online business is concerned. One great way to increase your traffic and weight in the search engines is to submit to directories.
Search Engine Indexing - 3 Strategies Guaranteed to Skyrocket Your Success
In order to design a website that performs well with the search engines, it is very important to give the search engines what they want. You'll want to find out what search engines index and what they do not in order to have your pages returned as a result. Consider the following strategies to get your web page noticed as frequently as possible.