Webmaster Papers








The Seven Deadly Sins of Web Business Design


Before you take a road trip it is usually a good idea to know where you are going. It is the same when you are building a business, creating a marketing plan or building your web site. Know what your end result will be when you are planning and designing your site will help you to build it properly from day one.

Here are the 7 Deadly Sins that most web business owners commit when designing their site.

  • Picking a business without knowing wether there is a deman.

  • Picking too broad of a subject. If you pick a huge subject like real estate the likelyhood of soaring to the top of the search engines is slim. Niches tend to be easier to conquer and more profitable.

  • Picking a low cost web host. You get what you pay for. Many low cost web hosts go out of business leaving your business lost in cyber space.

  • Failure to analyze keywords for profitability. Picking the right key words for your business can be the difference between making and losing money.

  • Failure to create and maintain your site's meta tags. These are the html tags that tell the search engines what your site is about. No metatags equals little to no traffic to your site.

  • Failure to optimize your web business for search engine ranking. Just adding meta tags will not earn you a number one ranking. You need to know how to pick a domain name, and how many times to include your key words within your site.

  • Failure to submit each page to the search engines on a regular basis. The greater the number of pages in your site that are spidered, the better the chance that your buyers will find you.

    About The Author

    Caterina Christakos has worked as a web designer, web design consultant and internet marketing specialist for companies all across the US. This is the web business design software that she reccomends the most: http://buildit.sitesell.com/dollarsandcents.html

    RELATED ARTICLES


    How to save money on a website
    Know what you want
    Database Driven Website
    The solution lies in creating a 'Database driven website', through which web pages are created dynamically which further gives a web site visitor an up-to-dated view of information stored in the database. When the information in the database is updated, site visitors will immediately see the changes that have been made.
    Website Design: Color Me Blue
    Chris, a new consulting client, asked me to help him increase sales on his affiliate marketing site.
    Speed Up Or Lose Out! How To Improve Your Websites Download Speed
    So your web site's online and you've got high rankings in the search engines attracting lots of visitors. But the statistics tell you most of them are leaving after viewing just one page, what's gone wrong?
    Cheap Website Design In Birmingham
    Due to the large number of people offering website design services in Birmingham, there is always a bargain to be found.
    What You Should Ask a Web Designer Before You Hire Him
    You've thought about it and you're ready to go. You're ready to give your business an online presence. You want your own website. That's great but unless you are doing it yourself, you would be shopping for a website designer. Some people would design their own websites but most people prefer to save themselves the time and money and hand the job over to the professionals.
    Some Useful Common Site Ideas
    In my web surfing adventures, I've found a few site elements which make surfing easier and more enjoyable. There are no concrete, hard- and-fast rules to follow - these are just observations of some things which I virtually always look for in a site.
    The Secret To A Profitable Website
    Whether you are planning on having a website built for your business or you are looking for ways to increase the sales being generated (if any) from an existing website the following information will be of enormous benefit to you.
    Integrating Advertising into Your Web Design
    If you are going to be placing ads on your website, you'll want to put some thought into how you'll integrate them. Poor integration of ads into your website will cause visitors to click away fast. Successful integration of ads into your site can be highly profitable. Before I show you where to position ads, I want to mention a few important points about ads.
    Do-It-Yourself Web Design for Home-Based Businesses
    Home-based businesses need a strong web presence to combat the inflated advertising and marketing budgets of their larger competitors, but establishing that presence through a professionally designed and developed web site may not be an affordable option. In many cases, the only cost-effective way to get the web site you want for your business is to do it yourself.
    Website Design: Secrets Of Professional Website Designers Revealed
    What colors do you have at your website?
    Graphic Terms- The Basics Part I
    You're almost set. The content of your website, e-book, or software is complete. Ready to put together your e-book or software on the market. In order to turn your prospect into buyer, the look of your e-cover is just as important as the content. What to do? If you're adventurous and seeking the how-to's of self-design below is a short list of terms you'll need to know. If you're considering having your e-cover professionally designed (smart move) the terms below will help you talk intelligently about your project.
    How To Get A Pay Raise From Your Web Site
    How many of the visitors to your web site take the action you want them to take? Whether you want them to buy something from you, sign up for your newsletter, enter your sweepstakes, or give you contact information to follow up on, you want them to do something. The percentage of visitors who actually do that something is called your "conversion rate."
    Successful Flash Tips
    Ever browse across a website that took ten million years to load or required a road map to find the navigation bar? True, Flash Technology might impress your clients till their eyes fall out. However, Flash Technology requires a skillful balance between gaudy and elegant. We've composed some advice on how to make use of Flash Technology without turning your mainstream prospects away.
    How to Create an Enjoyable Web Page Design
    Novice and professional designers alike ? you may probably be skilled enough of any one or all of the techniques in creating a Web page and designing them. However, not all designs, even those made by authorities in the field, prove to be enjoyable and entertaining enough for the users. This is a fact that we hope does not irk some of our design enthusiasts and discourage them from honing their skills.
    Your Free Guide To Obtain A Cheap Web Design Quote
    Website design is a very competitive area and there is no longer any reason why people should pay large amounts for web design services.
    Designing Your Web Site For ALL Browsers
    Let's face it. Building a web site that browses consistently on multiple platforms and multiple browsers is not always as easy as we would like.
    Building Your Website to Save You Money
    Does your website make you any money? Does it SAVE you any money?Websites are more than just marketing tools, out there in Cyber-Land effortlessly promoting you and your products. While that's great, why not use that same website to save yourself some money?How? Well, while I don't know your particular situation, I can provide you with some thought-provoking ideas that you can take back to your web designer for more input.Reduce your support costs.It is often cheaper, easier, and more effective to support customers over the Internet than through more tradiditonal methods such as telephone and direct mail. Services such as instant messaging and Get1on1 (www.get1on1.com) provide immediate chat facilities to current and potential customers.Corporations can support their employees and business partners over their corporate intranets, keeping them informed and soliciting their feedback. Providing documentation for perusal saves time and reduces labor on your email server.Providing a map to your location can save your receptionist valuable minutes on the phone explaining turns and streets, freeing her up for more important tasks.Including a forum on your site can bring people of a common industry or interest together to discuss upcoming events, current problems, and other interesting ideas and thoughts. These forums can grow very large very quickly. And, in the meantime, your website traffic increases. Stick an ad on the forum and bring in more sales from people that you already know have expressed interest in your industry.Interested in reading more ways to increase your sales and save money?Visit http://techlh.com/why_web.htm and read our full storynow!
    Five Common Web Design Mistakes
    There are often many mistakes encountered when creating a webpage or website. Learn about the top five website mistakes, and how to avoid them.
    How to Make the Online Sales Copy for Your Website More Conversational
    It has been said that the best online sales copy is one that talks to your prospect as if you are in together in a conversation.