|
|
The Secret To A Profitable Website
Whether you are planning on having a website built for your business or you are looking for ways to increase the sales being generated (if any) from an existing website the following information will be of enormous benefit to you.
How To Measure Your Success
The success of any website marketing or sales strategy can be measured in terms of how many prospects exposed to the marketing/sales strategy actually convert to sales. This benchmark is commonly referred to as the conversion rate. The current industry standard Conversion rate for a business website is 1.8% or roughly 1 new sale or lead for every 100 website visitors.
Amazingly enough research shows that the majority of business related websites fall below this benchmark. This fact becomes an even bigger issue when you consider that the standard conversion rate of traditional brick and mortar businesses is a whopping 48%!
The Elusive Profitable Website
There are however scores of business websites that consistently achieve conversion rates of 10-20% and higher. Even an increase from 1% to just 3% for an existing website would translate into an incredible increase in sales.
The methods of achieving these kinds of conversion rates from your business website are Shockingly simple and well documented, they are just not commonly applied here's why?
Why Most Business Websites Fail Miserably
Website marketing & development even at this stage is still a relatively new industry. The methods that create higher website conversion rates are slow to be adopted because traditionally website development has been approached from a technological standpoint and not from a marketing and sales standpoint which is the key to understanding these conversion boosting methods.
Designers and programmers, however talented and dedicated, simply do not know enough about professional selling. It's not where their talent lies. Yet building and promoting a website that doesn't "know" how to sell is like building a beautiful brick-and-mortar store with a confusing layout, stocking it with great stuff, but then not hiring any salespeople.
The Bottom Line
Ultimately, it's about the conversion rate: the percentage of visitors your site can turn into buyers. Lots of dot-coms have turned into dot-bombs because even though they spent tons of money on "sexy" designs and tons more driving traffic to their sites, they overlooked the tiny fact that they needed to sell to visitors once they arrived at the site. The sad thing is, many of those visitors would have bought happily and could have left delighted.
Charles Preston is President of Click Response a website design company that specializes in Business Website Design.
Web Design Tips To Boost Your Sales
The way you design your web site affects your visitors' online experience. As each visitor to your site is a potential customer, the easier they find your web site to use and the more they enjoy being on it, the higher the chance that they will make a purchase.
Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site
Here's the single most important part of your website: YOUR WEB COPY! And remember: Your website isn't about YOU, it's about THEM!
Use Feng Shui Techniques To Design a Harmonic Website For Your Business
By following feng shui guidelines and techniques, you can build and design a business website that is not only visually attractive but also attractive to wealth and prosperity. The elements that are part of a business website are somehow equivalent to the objects distributed through a working space since the website is the electronic version of the actual business' offices. Therefore, the website design and the elements that will be in it should follow feng shui guidelines in order to be properly balanced.
Top Ten Ways to Increase Web Sales - Part 2
You have only 10 seconds to impress your potential buyer.
How To Get A Pay Raise From Your Web Site
How many of the visitors to your web site take the action you want them to take? Whether you want them to buy something from you, sign up for your newsletter, enter your sweepstakes, or give you contact information to follow up on, you want them to do something. The percentage of visitors who actually do that something is called your "conversion rate."
Web Design Advice And Information
Most of us at times need advice on different aspects of life and the thought of obtaining a website can be quite a daunting task for many people. There are so many people offering cheap web design services, therefore how do you know who to choose and what to look for.
Fast Web Design For The Skint Webmaster
About two years ago, I had a go at commercial web site design. I put a medium-sized ad in a London classified ad paper. Nothing fancy: "Web designer seeks work ..." etc. This was expensive, about £500 for a month's run.
Choose & Use the Best Colors, The Psychology of Color
Are you using the best colors for your web site? Many web designers often overlook the issues of color in web design. When choosing colors for your web site there are three main areas that should be addressed.
You Need RSS, Atom, and ROR/RDF Codes on Your Website--Now You Need Google Sitemap as Well!
Do you have a website? If so, you need an ROR XMLNS code button which leads to a full ROR/RDF code page for your website. This code tells search engines all about the special details you input into the code about your website. For example, it tells them special details about each particular product (or certain special ones) that you sell on your site or sites, it tells the search engine bots your contact information such as your business address and phone number (without informing the entire universe, as the code is invisible to all but you and the search engine bots examining your website), it gives info on special other links you want the search engine bots to associate with your website, and it gives any other such major info that you want the big search engines to explore and know all about from your website.
Design Your Site For Your Customers
The most important person that you need to please when you design your site is your potential customer. I can not stress that enough.I have clients who have told me "I don't like this design or that one or I like these colours", etc. I want to please my customers so I try to create a design for them that they will be happy with, of course. But my clients don't often think of their site visitors or their own potential customers when they ask me to design their site. Sadly most are thinking primarily of one thing - how to make money from their website. And because their focus is on making money rather than pleasing their customers, more often than not, the website won't sell. And as much as I try to advise them on how they can improve the quality of the site, they stick to their own ideas of what the site should look like. Then they email me later on and ask me what are they doing wrong. Oh brother!
Some Useful Common Site Ideas
In my web surfing adventures, I've found a few site elements which make surfing easier and more enjoyable. There are no concrete, hard- and-fast rules to follow - these are just observations of some things which I virtually always look for in a site.
Top Ten Ways to Increase Web Sales - Part 1
You have only 10 seconds to impress your potential buyer.
Do You Make These Common (But Deadly) Website Design Mistakes?
Building a website can be overwhelming, here are some design tips to help keep you on the right path (or is that web?)
User Experience and Search Engines: If Your Home Page Could Only Talk
Dear web site visitor.
Website Promotion and Design Tips
Are you thinking that it is about time your small business had an internet presence, however are not too sure how or who to go to build and promote the website.
10 Important Web Design Tips: SEO Friendly Website
A website should firstly be searched out by visitors before talking about attracting or retaining those visitors. Nowadays, a "well designed website" does not only relate to a web site's visual attractiveness but more importantly, how friendly it is with search engines.
The Technology May Change, But Human Nature Remains The Same
Let me repeat that..
How to Choose a Website Design Company
The internet is full of web design companies pleading for your business. They all look great! Not sure which company to select? By following these simple steps, you'll be able to select the perfect designer for your business.
The Seven Deadly Sins of Web Business Design
Before you take a road trip it is usually a good idea to know where you are going. It is the same when you are building a business, creating a marketing plan or building your web site. Know what your end result will be when you are planning and designing your site will help you to build it properly from day one.
Website Design For Small Businesses
There are many different website design companies, offering different facilities such as flash design, however what should a small business look for when seeking an internet prescence?