|
|
Credibility - 10 Ways to Build it on Your Website
If you have your own business website and you are trying to sell something, then it is imperative that you are able to establish and maintain credibility. Why is this important? If you are going to ask someone to make a purchase from you, then you need to show them why they should purchase from you rather then your competitor on another site.
If you are able to achieve credibility then you will be miles ahead of your competition. So many websites are missing this vital element of doing business. A fancy website with bells and whistles is nothing if it cannot make a sale. I will show you 10 simple things that you can do on your site to establish credibility.
10 Credibility Tips:
1. Be consistent in everything you do and say on your website. If you change your policies all the time people will mistrust you. State your values and policies clearly on your website.
2. Put your customer first. This is done by writing specific text geared toward your customers about satisfaction guarantee, refund policies, frequently asked questions, and any other pertinent information. Tell them why they should buy from you and not someone else. What do you have to offer that the others do not.
3. Only offer high quality products and services. You do not want to sell substandard items as although you might make an immediate sale you will not gain repeat business. Repeat business is the key to profits. Offer guarantees and refunds.
4. When advertising state the truth. Do not embellish and make claims that are false. If your customer is not satisfied at the end of the sale because of overstated claims you will loose trust and future business.
5. Use testimonials. Contact past customers and ask for their opinion and post it on your site. Testimonials add validity to your products and make it easier to justify the purchase.
6. Establish yourself as an expert in your field. One way to do this is to add a discussion board on your site and be a regular contributor. Another is to post articles weekly on your site related to your topic.
7. Make your presence known. Create your own ezine and offer valuable tips, articles and insights into the topic your website specializes in. This gives people free valuable information, and will keep your business in their mind so when they need another product they will think of you.
8. Make sure you have prompt delivery of your products. People who make purchases do not want to wait long their items. If you are selling a digital product offer immediate download. If you are shipping an item get it in the mail within a day or two. You can even offer different shipping methods- its all about customer service.
9. Make sure your site has contact information. Include a valid email address, and/ or a contact form, business address, and phone number on your site so if your customer has questions or concerns they can contact you. Make sure you respond back in a timely manner.
10. Include an about me page. Tell them about yourself and how you got into the business. Include pictures. This humanizes you and makes the potential customer feel more at ease in purchasing from you.
Remember strong credibility takes a long time to be developed. It can take seconds to destroyed. Be honest, personable and put the customer first. By following these 10 ideas above you will beat out your competition and on your way to having a successful business.
Laurie Winslow is the owner/ webmaster of http://www.internetmoose.com, a website business dedicated to helping other online internet businesses succeed by offering free webmaster tools, articles, wholesale directories, auction tips, ebooks, and software.
The 5 Biggest Mistakes Almost All Web Designers Make
Huge Mistake #1: Creating a Website with Flash -- Did you know in a recent study, top internet marketers discovered that having a website created with Flash, actually DECREASED the response from prospects and customers by as much as three-hundred-and-seventy percent?
But My Business Doesnt Need A Website!
Revenues are often lost because many business owners don't see the value in having a website. They claim their products can't be sold online and technology is overwhelming. The fact is without a web presence they may be losing incredible opportunity. A well-planned, professional website can:
Pick Up Your Own Domain Name
Think up a name and check if yourname.com is available. Personally, I like to use http://www.whois.com to check if a domain name is available. You may also check the registrant contact information using "whois" service if you want to negotiate about purchasing the domain you like from people who registered it first.
Free Websites & Why You Should Avoid Them
It amazes me how many people try to build serious websites with free web host providers. Granted, we all love things in life that are marked "free", but it doesn't always make sense to go that route if it will cost you more in the long run.
Where on Earth is Your Websitee?
You've just finished congratulating your marketing team. After six months of concentrated effort you can now actually find your own company web site within the search engines. Everyone is busy handshaking and back patting when a voice from the back of the room rises above the din. "Yeah this is great! Can't wait until we can find ourselves on wireless devices."
Five Reasons You Have to Stop Your Web Site
That's right. Your method, behavior and strategy you are now using to manage your website may be justifiable reasons to stop it as soon as possible.
Preventing Repeat Form Submission Using PHP Sessions
We've all seen those messages on some websites warning not to click a button more than once or negative consequences, like paying a bill twice, may result. Sometimes we can cause these problems by hitting the back or refresh buttons. In this article I will explain a methodology whereby a site can ensure each form is submitted only once, thereby demonstrating that such warnings are unnecessary and, depending on the nature of the problems caused, worth repairing immediately. Let's begin by taking a look at the process we are studying: Form Submission. As pedantic as it may seem, it will be worthwhile to detail each of the steps in this process: Visitor requests a page from the server which has a form on it.Server retrieves form and sends to user.User enters data on form and submits to server.Server processes form data and returns resultant page. The scenario we now need to analyze is when the user re-triggers a previous form submission process. What we need to find or create is something which changes during the form submission process which does not depend on the specific form being submitted and which we can tell changed. That was a loaded sentence which fully details our solution, so let's break it down. Find or create something which changes during the form submission process,does not depend on the specific form being submitted, andwe can tell changed.
Top 7 Reasons Why Your Business Needs a Website
A website provides invaluable advantages for businesses who have one.
My Yahoo Search - Beyond Bookmarks
Yahoo has long offered email, an online calendar, notes, bookmarks, and more through their free My Yahoo service. Now Yahoo has expanded this service even more by adding My Yahoo Personal Search to the mix.
Why You Really Need Your Own Web Page In-order To Make Online Business!
How many Web Sites did you stumble over telling you that you don't actually need your own? Now, this is true to a certain extend but not if you are heading for the real scoop.
Website Imperatives and Solutions
When you take a look at the most visited sites on the internet, what hits you in the face? Change, growth, new content. In a sense, a search engine is the perfect web site. By it's very nature, it grows and changes continuously and moment by moment adds new content. But, most of us are never going to build a Yahoo or a Google. The competition at that level is horrific.
Introductory PHP For Non-Programmers
When you started reading this sentence you assumed lo acabaría en inglés. However, I didn't finish in English. This begs the question, 'In which language did I finish?' Unless I tell you the language, you'd have to run around and compare the words against known words in order to learn that it was Spanish, but I'd bet you'd give up and move on first. Servers work much the same way; if you don't let it know the language it assumes you're speaking to someone else (the browser) and sends it along. Servers aren't even friendly enough to give it a whack and see how it comes out.
What Business Owners MUST Know BEFORE They Commit To Having A Web Site
Q1.Why would I need a web site? A1.
Top 5 Reasons to Track Your Website Traffic
#5 User Satisfaction: Learn what your visitors and site users do and do not like about your site. Using a good reporting service allows you to monitor your pages individually to see what pages are clicked on first, the most popular pages, duration of any given visitor's time viewing a page (visit duration), and what pages send your visitors off your site (exit pages).
35% Revenue Increase? from Your Website!
2 Golden Rules for an Engaging Website
Developing A Login System With PHP And MySQL
Most interactive websites nowadays would require a user to log in into the website's system in order to provide a customized experience for the user. Once the user has logged in, the website will be able to provide a presentation that is tailored to the user's preferences.
5 Sure Fire Ways To Send Visitors Away For Good
So your traffic is going through the roof yeah? It's all becoming a bit too much? You're getting lots of sales enquiries through your website every day? You want to send visitors away from your site for good? Just follow these five Sure Fire Ways and your site will be a tumbleweed ghost town in no time.
Web Design for the Professional Magician Part I - Selecting the Perfect Domain Name
Selecting the Perfect Domain Name
How To Evaluate Your Web Sites Performance
Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your web site goals.
Setting Up Your First Website
Q. Hey, Cathy: I'm just setting up a website. What should I do?