Webmaster Papers





Search Engine Optimization (SEO) Information

Playing By Googles Rules


As the undisputable leader in search engines, Google places a very high importance on the quality and relevancy of its search results, especially now that the company is public. The know that in order to keep the shareholders and users of the engine happy, the quality of returned results are extremely important. For this reason, doing the wrong thing, purposely or unintentionally could result in a severe penalty or even get you get you banned from the listings. Below is a short list of ideas to consider when drafting your search engine optimization campaign.

Most Overlooked Search Engine Optimization Technique


Some of the basics when it comes to SEO and getting high ranking in search engines starts with using a keyword and then placing it strategically throughout the website in content, title, headline, etc. Using the keyword multiple times in your content is great, but lets look at something that a lot of websites completely overlook.

7 Essential SEO techniques


1) Title Tag ? When we?re talking about SEO Technique, the Title tag is one of the best and most powerful tags that you can use. Every page should have it?s own title tag, each tag should include the keyword that you are targeting, along with sub-keywords associated with the main keyword that you seek to drive traffic from.

Banned from Google and Wondering Why?


There are those that get on the computer one night and find that all of their Web pages have disappeared from Google. While, others are still in the search engine index, but don't rank high for nothing, not even for their Web site's name. It's a Web site owners worst nightmare, getting kicked out of the search engines.

10 Quick Ways To Kick-Start Your Profit Pulling Keywords


First, you must realize that targeting the right keywords or phrases is the 'key' to making any kind of profit from your site. Choosing the 'right' keywords (the exact keyword or phrase surfers type into the search engines to find your site or product) can make or break your online venture.

Search Engine Optimization: Site Structure and Popularity


In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refer only to the search engine optimization aspect or it broadens into many related components.

Are Your SEO Efforts Going To Waste?


Search engine optimization (SEO) is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesn?t appeal to visitors or function properly. Your potential customer will be turned off if your site lacks trustworthiness, an eye pleasing color scheme and easy to use navigation. Why lose visitors and possible sales because of a small design flaw or unappealing color scheme? Those visitors could have resulted in sales if those small imperfections were fixed.

The Myth of Search Engine Submission


Contrary to what most people think, it is not necessary to submit your site to the search engines. In the early days of the web, when search engine technology was still primitive and search engines' ability to crawl the web was somehow limited, it made sense to submit your site.

What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?


Ok, so over the past month or so I've been collecting various search engine optimization questions from all of you. Today, I'm going to answer what was the most frequently asked question over the past month.

Your Search Engine Optimization Strategy: Make Love, Not War


When it comes to search engine optimization strategy, there are basically two camps ? those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts. Long-time readers of my articles probably already have a good idea of which camp I fall into; however, I believe both approaches can be effective optimization methods.

Search Engine Ranking... Oh, the Mystery!


Rankings, Rankings, Rankings!

Google Rankings -- Achieve Top 10 Rankings with Free Tools


In order to get a top 10 google ranking it is imperative to not only know how to use the resources that are available to us, but to also know what to do with them. The key is always to find out what tools are the ones to use. In my experience, there are two tools I use almost daily to help my sites achieve top 10 rankings.

How To Get Listed in Yahoo!


Getting listed in Yahoo! (The Very Top Search Engine/Index) is a lot like getting a date with the most beautiful girl in high school - often all you have to do is ask PROPERLY. I can make that statement because I have NEVER submitted a site to Yahoo! that wasn't listed. I've read a lot about how difficult it is getting listed, and how frustrating it is - so maybe I am just very lucky. Then again, if you follow the same steps that have ALWAYS worked for me, there is no reason to believe that they won't work for you too. So I wanted to share with you in four short steps how to get listed.

Can Google Really Deliver Country Specific Searching?


This is a serious matter, can Google really deliver top quality search results for other countries? The answer so far is "sort of". In this article I will use Canada as an example of the quality or lack of thereof, that is delivered by Google's search results.

10 Ways to Tackle Keyword Research and Selection


You need to be extremely careful with keyword research so that you don't miss excellent opportunities or aim so broadly that you target phrases that will never rank well. Here are 10 strategies to guide you along the way:

More Articles from Search Engine Optimization (SEO) Information:
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