Webmaster Papers





Search Engine Optimization (SEO) Information

Why Search Engine Traffic Should be Your Top Priority


Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools can work, but they are also extremely risky. Some people I know find pop-ups and spam so annoying that they will never purchase anything from a business that uses them. These plans are probably not the best customer acquisition strategies, and more likely they are a total waste of money. So why would anyone bother risking money on marketing strategies that probably will not increase traffic to your website? Why not concentrate on what does work? - The search engines.

Google Bring Deskbar Search To Windows Desktop. Now Any Website Can Take Advantage Of This


Google's premier of desktop search proves that the desktop is an extremely valuable marketing real estate. Google, which holds about 75% of the Internet search market, just introduced "Deskbar" ? a small desktop application that allows users to search Google directly from their desktops. Google currently rules the Internet, but positioning themselves on the desktop gives them the power to rule not only the Internet, but also the entire personal computer.

Google Loosing Fan Base?


"Nothing last forever but the Earth and sky." - from Dust in the Wind by Kansas.

Easy And Simple Steps To Get Listed In Search Engines


Search engines are one of THE best resource for free advertising. Better your web site's search engine position better be the traffic generation. 85% of internet users go to search engines and find the information they want.

Five Tips to Improve Your Chances with Google et al.


"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?"

How Search Engines Connect Sellers and Buyers


Maggie knows how to find what she wants. She lets her fingers do the walking ? not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website.

High Google Rankings: Frequency vs. Positioning


There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as important and may actually drive more traffic to your site.

Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!


In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.yoursite.com but how you should also promote your site without the www., like this: http://yoursite.com.

Build Link Popularity The Smart Way


A Brief Introduction To Link Popularity

How to Use Keywords to Improve Your Ranking in Search Engines


The importance of keywords

Search Engine Optimization - A Must


As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. There are hundreds of thousands of web sites that just don?t get much traffic. Some of these sites house hundreds of articles, reviews, tutorials, tools, products, forums to mention a few things, yet still they do not receive large amounts of traffic. What is their problem? They have the content. What is left?

Site Maps: Let Search Engines Find Your Pages


With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), it?s no wonder that more and more people are relying on search engines to find their way through the unruly world that the web has become.

How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines


Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.

Google Ranking WITHOUT Ever Submitting To Google!


A while back, I read an article that explained how to get a good google rating without ever submitting your site to their submission forms. Like you, I was kind of shocked by this statement so I decided to give it a try.

Submitting Your Site To The Open Web Directory: Some Dos And Don?ts


One of the most important steps in any site?s publicity campaign is the submission to the Open Web Directory (http://www.dmoz.org) as this directory provides search results for many of the most important search engines and online portals. This directory is not a robot driven spider, but a human edited directory and you must observe a few important points if your submission is to be successful.

More Articles from Search Engine Optimization (SEO) Information:
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Why Articles Are Not The Route To High Search Engine Rankings
If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you.
Submit Your Website to Search Engines
Some search engine submissions are free and some pay for this benefit but before I get into it I would like to place a little word of warning.
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Selecting the right keyword phrases is the key to a successful search engine marketing campaign.
Ten Steps To A Well Optimized Website - Step 5: Internal Linking
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You've got a cool new website with all the works: cool Flash presentations, eye-catching colors, informative text, easy-to-use layout, and an interesting topic. You think your site is amazing, and you know that others will agree with you. If only they know it exists.
How to Build Massive Keyword Lists
As keyword marketing becomes more and more expensive and competitive, it has become essential when building your lists to focus on the maximum number of phrases and their variations that a surfer might enter into the search engines.
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Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. In reality, both have a place in the Internet marketing process. If you intend to pursue a major seo effort, a PPC campaign is a critical early step.