Webmaster Papers





Search Engine Optimization (SEO) Information

Link Popularity Explained and How To Build Links


Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site's link popularity is computed from the number and more importantly, the quality of links pointing to a web site.

How to Make a Title Tag that Search Engines Will Love


Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website:

Directories and Their Importance for Search Engine Rankings


About directories:

SEO Deadly Sins - Mistakes That Hurt Web Page Ranking


The following are a list of mistakes can ensure that your site maintains a low ranking with the search engines. Avoid at all costs.

META Tags Explained and How To Use Them For Ranking


The META tags are used to provide extra information about a web page. There was once a time where a good search engine ranking could be achieved by simply changing the value of the META tags. However these days are long gone. Nowadays the META Tags are decreasing in importance in the eyes of the search engines who are using more sophisticated methods of ranking pages (namely link popularity, optimized anchor text).

Google Love - Five Top Tips To Make Google Love Your Site


1. Google love ...

Do Not Drop Your Web Site Off the Search Engine Cliff


If you've been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot sun and concerned you're facing "mission impossible", chances are you own a web site.

Finding the Right SEO Company


I often talk to people who have lost faith in Search Engine Optimization (SEO) firms because of bad experiences. Either they saw no results, felt that they were tricked into subscribing to a service that could not work, or that they wasted money on a firm that did them no good. Although I agree that there are bad SEO firms out there, I know that there are also many good ones. It?s your job to make sure you find an SEO firm that will work for you.

The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them!


Getting your website up and running is hard enough. After spending hours getting the HTML code just right and trying to make sure that you provide a great user experience, the last thing you want to do is change everything around in order to get your site ranked higher on the search engines. Follow these tips from the beginning and you'll see the benefits.

Search Engine Optimization for Beginners


If you are confused about terms like "search engine optimization" or having a "search engine friendly" site, then listen up! I am here to help.

10 Basic Rules for Where to Place Your Keywords


First of all, Google and most other search engines do NOT look at the META keyword tag. Many people say not to bother with it, but I use the META keyword tag and I place my keyword phrases in it. Here?s why. I use this tag to help me remember what keyword phrases I am optimizing the page for. You?ll find this to be a big help later when you have a lot of pages and have forgotten what keyword phrases you were trying to optimize the page for in the first place.

What Constitutes a Complete and Effective SEO Campaign?


Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam. While the basic premise of each of these ideas is true, the execution of them is extremely important.

Why Optimize Your Site For Search Engines?


Sometimes a search engine optimization company will miss that glaring question posed by potential clients and assume the benefits of search engine optimization are obvious to everyone. While shelling out a couple thousand on an SEO campaign is common sense to some, others may find it hard to part with the cash unless they know it is an investment in their business that is sure to bring a good return.

Search Engine Optimization Tips For 2005 - Part One


Anybody who has their own website or is involved in business online understands the importance of SEO or search engine optimization. Higher rankings equal more traffic. More traffic equals more potential sales. Simple, eh? Or is it?

Search Engine Optimization Tips For 2005 - Part Two


Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues. This article moves past that to the nitty gritty of improving your web pages and website for better search engine rankings.

More Articles from Search Engine Optimization (SEO) Information:
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Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics
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Drive More Traffic to Your Website With Your Web Page Title!
One of the most overlooked, but important components, on your web page is the Meta title. The Meta title is the text or page title found at the top left of your browser window and it is also the title saved when a web site visitor bookmarks your website. Some people will argue that search engines put little or no value on the title tag, but regardless of how the Meta title figures into the ranking algorithm, the title tag is still critical to driving new and repeat traffic to your website.
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How To Design A Search Engine Friendly Website
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Easy Steps to Get Onto Google Top Search Pages
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Is Something Missing From Your Keywords Research? (Part 1)
As you may already know, keywords are an essential part of search engine optimization (SEO). And the usual approach recommended to finding the right keywords to target with one's site involves the ideas of demand, supply and KEI (and/or CID). I would like to propose that one thing is missing in this research approach.
The Power of Search Engine Friendly URLs
I recently invested quite some time into generating search engine friendly URLs for several of my websites to increase my ranking and to have more pages indexed. I can highly recommend to look into this if your own website does not have se-friendly URLs. Especially Google (the most important search engine nowadays) can be very picky in regards to URLs that are not se-friendly.
Search Engines Are Going to Love You for This
What's the most potent free traffic source on the web?
SEO India: Tips & Techniques
SEO is all about "Individualism"
The Secret Benefit Of Search Engine Optimisation: Increased Usability
A higher search ranking is what many website owners dream of. What they don't realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors.
SEO Expert Guide - Search Engines Explained (part 1/10)
Before we explore the world of search engine optimization, it is vital that you know a little about how search engines work and their relative market shares. It will help you to prioritize your activities later!
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The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site. These amazing little creatures are absolutely incredible software inventions those only purpose in life is to "crawl" the web.
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