Webmaster Papers





Search Engine Optimization (SEO) Information

The Other Side of the Search Gods Abracadabra!


Thousands of servers ...billions of web pages.... the possibility of individually sifting through the WWW is null. The search engine gods cull the information you need from the Internet...from tracking down an elusive expert for communication to presenting the most unconventional views on the planet. Name it and click it. Beyond all the hype created about the web heavens they rule, let's attempt to keep the argument balanced. From Google to Voice of the Shuttle (for humanities research) these ubiquitous gods that enrich the net, can be unfair ...and do wear pitfalls. And considering the rate at which the Internet continues to grow, the problems of these gods are only exacerbated further.

Get Better Search Engine Rankings with RSS


RSS is the latest craze in online publishing. But what exactly is RSS?RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.RSS allows publishers to "syndicate" their content through the distribution of lists of hyperlinks.It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.However, not much attention has been given to the advantages RSS provides for search engine optimization.Why Search Engines Love RSSMany SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.Search engines like Google seem to prefer tightly-themed pages.But where does RSS figure in all this?RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche.By using highly targeted RSS feeds, you can enhance your site's content without having to write a single line on your own.It?s like having your own content writer - writing theme-based articles for you - for free!How can RSS improve my Search Engine Rankings?There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.1. RSS Feeds Provide Instant Themed ContentThere are several publishers of RSS feeds that are specific to a particular theme.Since the feed is highly targeted, it could contain several keywords that you want to rank highly for.Adding these keywords to your pages helps Google tag your site as one with relevant content.2. RSS Feeds Provide Fresh, Updated ContentRSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped.These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day.3. RSS Feeds Result in More Frequent SpideringOne thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily. To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors. How does this benefit you as a marketer?Well, for example, let's says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same.Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in.But, since your site has RSS feeds, it now gets indexed more frequently. So the chances of getting your page indexed quickly are much higher.This gives you an advantage over the competition, as your review will show up sooner in the search results than theirs.Imagine what an entire month's advantage could do to your affiliate sales!Why Javascript Feeds Are Not EffectiveSome sites offer javascript code that generates content sourced from RSS feeds for your site.These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascript and the content is not interpreted as part of your page.What you need is code that parses the RSS feed and renders the feed as html content that's part of your page.This is achieved using server side scripting languages like PHP or ASP.A good free ASP script is available from Kattanwebhttp://www.kattanweb.com/webdev/projects/index.asp?ID=7 An equally good PHP script is CARPhttp://www.geckotribe.com/rss/carp/ So in conclusion, besides optimizing on page and off page factors, adding RSS feeds to your pages should be an important part of your strategy to boost your search engine rankings.

If Content is King, then surely Relevance is Queen!


There has been a lot of to-ing and fro-ing in the searchengine world of late and there are lots of conspiracytheories as to why these things happen.

The Budget Webmaster?s 6 Step Guide to Improving Existing Rankings in Google


The Budget Webmaster?s 6 Step Guide to Improving Existing Rankings in Google

Your Website Title Could Be Costing You Money


Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines. A good title also goes a long way towards getting your prospects to click on your listings.

Choosing a good domain name isnt always so simple.


So you need a domain name for your brand new internet business. You may even have some cool ideas for a new domain name combination that will really impress your friends. Question is, is your new domain name going to help your business or hurt it?

Search Engine Marketing 101 For Corporate Sites


When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google.com, yahoo.com, msn.com and many others. Some people are looking for your website. So how do you capture people searching for what your site has to offer? Through techniques called search engine marketing (SEM).

How To Design A Search Engine Friendly Website


There are many websites that fail to target their required traffic, even if they?ve had some search engine optimisation work done. One of the main causes for this is simply because the website isn?t search engine friendly. This is a basic essential that needs to be incorporated into the design of all websites at the outset ? think of it as the foundation to establishing your search engine optimisation strategy.

eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices


We at America Web Works find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects.

Got Spiders?


Many internet marketers blow mountains of start-up cash on their websites just trying to break into search engine rankings. I was one of these internet marketers.

What is the Google Dance?


As with any good web developer, the ability to time the changes Google will update your website and refresh the content for better SEO (Search Engine Optimization) is in your favor. Welcome to the world of ?Google Dance?. The Google Dance is simply that the predetermination of when the actual update will commence.

What is PageRank?


Chances are you have been on the Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work. As you type in keyword(s) you match the information you are searching for on Google, you come up with 10,000 pages of information. It?s virtually impossible to go through every one, so you refine your search by adding more exclusive keywords. Voila the number of pages reduces to around 1,000. Still this is a lot of pages, but you start looking through the information to find what you want.

What is The Google Sandbox Effect?


In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of ?x? months. Thus the term ?Sandbox Effect? applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence.

Owning Your Category Online - Is Our Website Broken?


"Owning your business category online is more than just a few keywords... Is your website broken?"

Are Search Engines Worth It Any More?


The ?Number One? Question - the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked:

More Articles from Search Engine Optimization (SEO) Information:
2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59




Search Engine Land

19 technical SEO facts for beginners
Search Engine Land
Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem-solving and critical thinking skills. In this article, I cover some fun technical SEO facts ...



Forbes

This 'Unmeasurable' SEO Metric Is Incredibly Important
Forbes
Getting the most out of an SEO campaign is all about measuring the results -- everything comes down to data. Examining KPIs sheds light on what's working and what's not. That's all well and good for most metrics like keyword rankings, organic search ...



The Drum

Tui cements Thomson rebrand with biggest ever marketing push but SEO now the multi-million pound challenge
The Drum
Two years of slowly shedding Thomson to bring travel company Tui under a single brand has culminated in its biggest ever marketing campaign but it will all be in vain, unless the multi-million pound SEO strategy is watertight. The road from Thomson's ...

and more »


soompi

Han Seung Yeon And Lee Seo Won Talk About Their 9-Year Age Difference
soompi
On October 23, JTBC held a press conference for their web drama “Terms of Romance” at their building in Mapo District. PD (producing director) Kim Joon Hyung, Han Seung Yeon, and Lee Seo Won were in attendance. “Terms of Romance” is the last ...



Hit Search

Why Text is More Important than Images in Fashion SEO?
Hit Search
Fashion is a visual industry. It's all about how things look, selling an image. In traditional fashion marketing images, visual content is king, however, in SEO the opposite is true. Search engines rank text higher than images as they understand it better.



Vertical Measures (blog)

Why Your Web Development Project Needs an SEO Agency
Vertical Measures (blog)
Search Engine Optimization (SEO) can be an afterthought when creating or redesigning a new website. Look at it this way: Having a solid foundation is key to building a house, and having a solid SEO friendly website design is a similar analogy… so, why ...
10 Tips to Find a Good SEO WriterEntrepreneur
Ignoring these 6 SEO strategies could come back to haunt youSearch Engine Land
Local SEO Strategies For Small BusinessesTG Daily (blog)

all 10 news articles »


Netimperative

SEO giants join forces: Majestic's backlinks database now integrates with SEMrush
Netimperative
“It was never Majestic's desire to do all the other parts of the SEO toolbox and we have always opened up our API to professional 'all-in-one' technologies under special licensing,” commented Dixon Jones, Majestic's CMO. “SEMrush has been in the ...



Digiday

TUI is using its content hub to protect its SEO ranking after rebrand
Digiday
Awareness and branding are key to any rebrand. For travel agent TUI, SEO is just as vital given its own rebranding means shifting one site to another, a move that could potentially cost it more than half of its bookings if it doesn't get it right. The ...



Forbes

SEO Is A Small Business Necessity - Forbes
Forbes
When it comes to search engine optimization, start with the basics.
7 Secrets to Hiring the Right SEO Company - TGDailyTG Daily (blog)

all 2 news articles »


Search Engine Journal

The Top Reasons Why SEO Professionals Attend a Conference [POLL]
Search Engine Journal
Going to SEO conferences is a great way to learn about the latest strategies, emerging trends, and new tools in the industry. You also get to network with fellow professionals within the field and meet prospective clients. Search marketers have ...


Google News




RELATED ARTICLES
Tips On Optomizing Your Website For Search Engines
I wish to give a few little tips, about optimizing. You may find it quite useful, depending on the type of website you have.
To Understand the Success of Website Ranking
Time is a factor
An Ethical Alternative to Doorway Pages
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.
Stuck on Keywords
Keywords have turned into big business on the internet. If you pick the keywords that your customers are typing in, then your product is finally exposed to your perfect customer. That keyword is gold. Either you have run out of keyword ideas, you don't know where to look, you haven't had time, you need an easy to use tool, whatever the reason, I'm here to help.
Advanced Uses for the Google Algorithm
Previously...
SEO Quickstart - 3 Things You can Do to Improve Search Engine Rankings Right Now
Increasing your search engine rankings should certainly be one of your main goals if you are looking to increase your targeted traffic. The reason for this is if you improve your search engine rankings, you'll increase the amount of visitors your website receives, and when you increase traffic to your site you are going to increase customers and sales. All of this potential has webmasters spending a lot of time and money getting their pages in the top 10 results on large, popular search engines like Google. There are only 10 spots on the first page of a search and thousands upon thousands of web pages are competing for these top spots. You have to put together an SEO marketing plan and include some of the proven ways to increase your search engine rankings today. Read the following suggestions, implement them in your marketing plan, and watch your traffic increase!
The Need of Popularity
In very simple words, the link popularity of your site means the amount of links coming to you from another sites. Every major search engine heavily weighs the link popularity of sites when ranking sites. Some engines even claims they won't index sites that don't have at least one link pointing to them from another site. Why they are doing that ? Just because zero popularity means that nobody has an interest related to your site content. Since nobody is interested, why search engines should consider it ? From their point of view zero popularity is a time wasting. Under the above circumstances, the link popularity of your site becomes very important to you, especially if you aim to earn traffic by indexing your site in search engines directories. Let's see what you can do in order to increase the link popularity of your site. First of all you should concentrate on finding sites having a similar content to yours. This is the most important point of your campaign because all those links incoming from sites with similar theme will reinforce the credibility of your site. Then you should act on the following three ways: Link exchanging. Contact the owners asking for a link exchange.
The Google Sitemap For Idiots
I don't mind admitting that every time some new fangled idea or piece of technology arrives online, I have a small fit and wonder how long it's going to take me to understand what it is, what it's for and whether I need to use it to stay 'up there'. It's even more frightening when the experts start explaining it and really only serve to confuse the matter when they use their 'techno-speak'.
Paris Hiltons Reputation is SHOT! Hows Yours?
With apologies for the cheap trick of mentioning Paris Hilton to get your attention, coming to grips with the idea you're about to discover is critically important to your success with search engines!
Search Engine Optimization :: The Basics and Why Websites Need It
We all know that the most targeted traffic we can get for our websites is from search engines. If you have a little patience and time to set websites the right way you can have a great source of excellent traffic and, best of all, you get it for free.
Onpage Optimization: Essential for Effective Offpage Optimization
Onpage optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.
8 ways to build a really bad web site for Search Engines
Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one 'really bad way' or other. This can end up hindering the potential success of the web site. If you want to make sure your site is not a 'traffic flop' then here are some simple rules to follow.
Ten Steps To A Well Optimized Website - Step 4: Content Optimization
Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site. In part four we will discuss content optimization.
Finding Targeted Keyword Phrases Your Competitors Miss
Finding Targeted Keyword Phrases Your Competitors Miss
How To Conceal Your Website?s ?Fingerprint? From The Search Engines
The internet marketing industry is now flooded with various page and portal generators.
Writing Search Engine Friendly Webpages
In order to tap the huge stream of targeted traffic an internet search engine can provide a website you need to master a few common sense principles when crafting your webpages.
How Do I Submit My Site To Search Engines?
You've built up a good site, put in a lot of content, but none of the search engines lists your site? If you'd like to know how to go ahead with Search Engine Submission the right way, read on.
SEO Expert Guide - Search Engines Explained (part 1/10)
Before we explore the world of search engine optimization, it is vital that you know a little about how search engines work and their relative market shares. It will help you to prioritize your activities later!
An Easy Way Not to Get Banned by Google
Strategic search engine optimization involves far more than keyword research, META tags and content.
Search Engine Monopoly
Ever wondered how one search engine is dominating the entire web. In any business, you have so much stiff competition. Is there any business that you can start that has no competition ? Whether you decide to open a restaurant or a real estate company - you are going to have a lot of competition. And picture the competition that you will have - you will have 100's or probably 1000 other people doing the same business. But in search engine competition, you can probably count in your fingers as to how many search engines there are. But still people are hesitant to go into this field.